SOUND CHECK

A mixed bag for FM players, but industry optimistic about 2010
Robin Thomas

The year 2009 has been a year of innovations and consolidations. It has also been a year that saw the FM radio industry being the least affected by the slowdown. It was not only seen as one of the fastest growing mediums, but also as a cost efficient medium. FM players share how they dealt with the slowdown and the road ahead.

Guest Article: Lessons the Indian radio industry can learn from the slowdown
Ashish Pherwani

The current economic slowdown in the economy has forced radio companies to re-look their business strategies and operations. Most players invested efforts to cut down costs through business process re-engineering and employee cost rationalisation. Several succeeded in this.

Guest Article: Growth mantra for the Indian radio industry
Paul Chantler

The growth mantra for the Indian radio industry should be to invest in talent. If radio is to reach the next level where listeners remain loyal to one station instead of flicking between four or five, one has to create larger-than-life stars who cement the relationship with listeners. One needs tools, techniques and tips, which take a run-of-the-mill RJ into being a big star personality whom listeners love.