OVERVIEW

Only good lies ahead: says the Mediateller
Anurag Batra

The year gone was tough but the year ahead would reap the benefits of the steps taken in the last year… says the Mediateller.

A reality check on the year gone by
Pradyuman Maheshwari

Was 2009 a good year for the media? No, it wasn’t. In fact, it was awful. However, that doesn’t mean we are down and out. There’s a fair amount happening in the industry. This is not the first time the media industry has faced a downturn. We’ve come out of all of them with flying colours.

Five things to watch out for in 2010
Noor Fathima Warsia

The curtains have closed on 2009 and despite the slow movement in the economy and the impact of that on the media and advertising business, 2009 still has to be one of the most eventful years of the industry. Every domain has seen developments in 2009 that would shape what 2010 would be all about. exchange4media lists five things that have dominated most of the industry conversations.