'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
After print and TV, radio is the lead medium for advertisers to talk to consumers. I look at it in two ways. This is a day and age of competition. So, firstly, you align your resources in the medium that you operate in and th...
Wednesday Mar 05, 2014
Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?
Saturday Mar 01, 2014
If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew
Wednesday Feb 26, 2014
The FM radio players have appreciated the fact that TRAI has understood most of the concerns raised by them regarding Phase III migration & extension of license period
Friday Feb 21, 2014
TRAI has agreed with radio operators on most points, such as granting licenses for 15 years from the date of migration to Phase III and fixing the date of migration as March 31, 2015, among other recommendations
Wednesday Feb 19, 2014
The FM player calls its decision to hike the ad rates as price correction, given the network strength and more recently, the network's performance - both in metros & emerging markets