Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute
Rajat Uppal
General Manager – Marketing,
Red FM
Traditionally, radio consumption was skewed towards at-home listening with 96 per cent listeners tuning in from their homes and four per cent while commuting. But now we are seeing almost 20-30 percent of listeners tuning in from their mobile phones while on the move...
