PlanetRadioCity has reached out to a younger listener base with its Junior RJ Hunt initiative, getting kids to host their own shows on the channel
Rajat Uppal
General Manager – Marketing,
Red FM
Traditionally, radio consumption was skewed towards at-home listening with 96 per cent listeners tuning in from their homes and four per cent while commuting. But now we are seeing almost 20-30 percent of listeners tuning in ...