radio
News


Retro in radio prime time: A risky move or a smart strategy?

Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music

Interviews
Vehrnon Ibrahim
Chief Consultant,, Vehrnon.com

FM radio needs to get out to more people as part of pop culture, not merely similar streams of film music that it is perceived to be now. The future need has to be to generate loyal listeners, not the current trend of listene...

Videos
Archives: News

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'Jugalbandi is key to successful partnerships in today's world'

By guestcolumn@exchange4media.com Wednesday May 29, 2013

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts



Radio's potential remains underutilised: Experts

By simran.sabherwal@exchange4media.com Wednesday May 29, 2013

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts



Radio players ready to experiment, but will advertisers support it?

By saloni.surti@exchange4media.com Wednesday May 29, 2013

While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts



Radio targets 'those who don't have time to watch TV'

By saloni.surti@exchange4media.com Wednesday May 22, 2013

Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation



Low cost, high RoI buoy radio music release

By saloni.surti@exchange4media.com Tuesday May 21, 2013

With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio



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