Top Story


Home >> Media - Radio >> Article

Radio Mirchi launches initiative to salute the spirit of India on I-Day

Font Size   16
Radio Mirchi launches initiative to salute the spirit of India on I-Day

This Independence Day, Mirchi celebrates two iconic days that bind friends across India, where listeners will share their different stories of true friendship between people from different communal backgrounds in a campaign called, The Friends of India. This campaign was launched on Friendship Day and will culminate on Independence Day as a salutation to the spirit of India. The idea is to celebrate the very reason why India asked for its independence.

Mirchi always believes in keeping their listeners entertained, so this year it took an initiative  to not celebrate it in old traditional boring way and to make it more entertaining and interesting for the listeners by sharing their heart-warming stories. Aisi kahaaniya jahan insaniyat dharm se kai guna bada hai.

In this campaign listeners from different community share their uplifting, encouraging stories of communal harmony where people have helped each other keeping aside their caste, religion etc. The campaign will crowd source stories and the best stories shared by the listeners will get a chance to go on air.  Also Mirchi will be launching an e-book that showcases the best stories on social media on August 15. The book will be launched by a leading author.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...