In addition to pre-auction issues such as base price & license period, post-auction challenges such as management, IT support & increased costs add to the players’ woes
Prashant Panday
CEO,,
Radio Mirchi
Elections have become an exceedingly important part of radio’s revenue plans. The election spending in the 2009 general elections were healthy, but the latest Assembly elections in Gujarat have been much, much higher. We beli...
