radio
News


It's a Happy Diwali for Radio in the South as advertisers spend 20-25 per cent more this year

As the Southern states gear up to celebrate the festival of lights, radio becomes the medium of choice for advertisers who want innovative and inexpensive ways to reach out to their target audience

Interviews
Tarun Katial
CEO, Reliance Broadcast Network Limited

"Every day I get some feedback on our radio shows specifically the Annu Kapoor show. I haven’t seen so much feedback on television shows as much as I have heard about him. In my 15-year long career, this is one show that has ...

Videos
Archives: News

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Ear to the ground, Radio City rewards listeners with loyalty points

By abhinn@exchange4media.com Thursday Sep 18, 2014

The FM channel has undertaken a new brand campaign to remain relevant to listeners, include brands and advertisers and reworked its content strategy to prepare for the next level of FM expansion post Phase III



AIR restores Radio Kashmir's transmission in flood-hit Jammu & Kashmir

By content@exchange4media.com Tuesday Sep 16, 2014

The services of Radio Kashmir, Srinagar, which had to go off air when flood waters in J&K submerged all equipment, have been restored and the station is giving out vital information & providing succour to the flood hit population



Radio ad inventories run full even before onset of festive season

By abhinn@exchange4media.com Wednesday Sep 10, 2014

It's a great start to the season of big spends for radio operators who are expecting a robust hike in ad revenues compared to last year



Red FM launches platform for independent musicians to showcase their talent

By content@exchange4media.com Saturday Sep 06, 2014

Called Red Bandstand, the aim of this musical initiative by Red FM is to bring independent musicians to the mainstream and help them reach the masses



I&B Minister speeds up Phase III migration, signs off ad for tech bids

By abhinn@exchange4media.com Thursday Sep 04, 2014

Radio community rejoices as the much-delayed migration to Phase III can now start rolling, hopes government will reconsider the reserve fee structure



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