Top Story

e4m_logo.png

Home >> Media – Print >> Article

The Hindu’s Education Plus strengthens brand image with first International Education Fair

02-July-2008
Font Size   16
The Hindu’s Education Plus strengthens brand image with first International Education Fair

In a bid to create a greater brand connect with its TG, Education Plus, the education supplement of The Hindu held its first ever International Education Fair in Chennai on July 13-14. The two-day event saw a turnout of 2,470 students registering on entry and total footfalls of over 4,500. Universities and institutions from the UK, the US, Australia, Singapore, Dubai, the Philippines and New Zealand had taken part at the Fair.

Visa counseling sessions were set up by the US and UK embassies at the Fair, along with education counseling sessions by the British Council, USEFI and Singapore Education Board.

According to Immanuel Raj Kumar, DGM-International Advertising, The Hindu Group, “The most important thing about the event was that it was the first education fair in Chennai, which had only international participants. The feedback from the participants as well as the turnout figures reveal that The Hindu is the market leader in terms of reach and quality, and that Education Plus is the best in its genre.”

Kumar further said that Fair would be held in five cities in 2009. “Hyderabad, Coimbatore and Kochi, along with Chennai, are the cities that have already been finalised for the event,” he added.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow