Top Story


Home >> Media – Print >> Article

Mir-aculous vacation for $20 million

Font Size   16
Mir-aculous vacation for $20 million

Bored with Manali, Manila, get ready for a trip to Mir, but only if you have $20 million to spare. The space station already has its booking with former rocket scientist Dennis Tito all ready to take-off for an eight-day trip from January 18. Next to follow are Virgin group chief Richard Branson and Titanic producer James Cameron. A ticket has also been booked for the winner of next season’s Survivor series. American Broadcaster NBC has already paid $35 million for the rights to a Mir TV show developed by Mark Burnett who created “Survivor”. Star TV and Sony are said to be in the race to buy rights for the telecast in India.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...