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IRS 2010 Q4: Growth in dailies continue; no surprises in top order

14-March-2011
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IRS 2010 Q4: Growth in dailies continue; no surprises in top order

Media Research User’s Council (MRUC) has released the Quarter 4 data for the Indian Readership Survey (IRS) 2010. The top-line results once again show growth for most of the dailies.

The top five have no changes in the order of the publications.

Hindi daily Dainik Jagran leads with an average readership figure (AIR) of 16,066,000. In the Q3 results, Dainik Jagran had an AIR of 15,950,000.

The number two most read daily is Hindi newspaper Dainik Bhaskar that has grown from 13,488,000 to 13,992,000 in its AIR.

Hindustan has grown from an AIR of 10,839,000 to 11,452,000 and continues to stay at the third position.

Malayalam daily, Malayala Manorama has seen a marginal decline but continues to be fourth most read daily with an AIR of 99,30,000.

Amar Ujala has grown to show an AIR of 86,40,000.

Marathi daily Lokmat too has registered a drop but remains firm on the number five spot with an AIR of 7,712,000.

English daily The Times of India has grown and now has an AIR of 7,424,000, continuing to stay on the number seven position.

While Rajasthan Patrika has dropped from 7,217,000 to 71,66,000, it has managed to beat Daily Thanthi to occupy the number eighth spot in this round.

Daily Thanthi has dropped from an AIR of 7,245,000 to 7,014,000.

Mathrubhumi is the tenth most read daily this round with an AIR of 66,37,000.
 

 

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