Top Story


Home >> Media – Print >> Article

IRS 2010 Q4: Growth in dailies continue; no surprises in top order

Font Size   16
IRS 2010 Q4: Growth in dailies continue; no surprises in top order

Media Research User’s Council (MRUC) has released the Quarter 4 data for the Indian Readership Survey (IRS) 2010. The top-line results once again show growth for most of the dailies.

The top five have no changes in the order of the publications.

Hindi daily Dainik Jagran leads with an average readership figure (AIR) of 16,066,000. In the Q3 results, Dainik Jagran had an AIR of 15,950,000.

The number two most read daily is Hindi newspaper Dainik Bhaskar that has grown from 13,488,000 to 13,992,000 in its AIR.

Hindustan has grown from an AIR of 10,839,000 to 11,452,000 and continues to stay at the third position.

Malayalam daily, Malayala Manorama has seen a marginal decline but continues to be fourth most read daily with an AIR of 99,30,000.

Amar Ujala has grown to show an AIR of 86,40,000.

Marathi daily Lokmat too has registered a drop but remains firm on the number five spot with an AIR of 7,712,000.

English daily The Times of India has grown and now has an AIR of 7,424,000, continuing to stay on the number seven position.

While Rajasthan Patrika has dropped from 7,217,000 to 71,66,000, it has managed to beat Daily Thanthi to occupy the number eighth spot in this round.

Daily Thanthi has dropped from an AIR of 7,245,000 to 7,014,000.

Mathrubhumi is the tenth most read daily this round with an AIR of 66,37,000.



Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean