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Anant Nath
Director, Delhi Press

New media is not eating into the pie of print content. If you pick any successful digital media portal, invariably it is a replica of the print publication. Most digital content is riding on the back of trad...

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INS issues a statement urging Govt of West Bengal to clear unpaid advertising bills

By content@exchange4media.com Monday Jul 28, 2014

Indian Newspaper Society's EC expressed deep concern and anguish at the non-payment of advertisement bills of selected member publications for several years & advised its members to exercise caution in accepting ads from the West Bengal Govt



Marketers not worried about delayed revalidation of IRS as long term trends prevail

By abid.hasan@exchange4media.com Monday Jul 28, 2014

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted



HT Media Q1 FY15 revenues up 3%; digital, radio biz report steady growth

By content@exchange4media.com Saturday Jul 26, 2014

HT Media garnered 39% increase in revenues from the digital segment at Rs 237 million in Q1 FY15, while revenues from the radio business were up 12% at Rs 240 million



TOI Chennai brings in local flavour in new marketing campaign

By content@exchange4media.com Saturday Jul 26, 2014

Christened 'Namma Chennai Chance-ey illa', the 360-degree marketing campaign celebrates the idiosyncrasies of Chennai in a light-hearted way



Regional print innovates to stay relevant in the evolving digital landscape

By deepa@exchange4media.com Friday Jul 25, 2014

With the rapid emergence of digital, regional print players are not far behind in devising progressive ways to cater to traditional & digital savvy readers. exchange4media explores the different ways in which southern print players are going digital



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