Top Story

e4m_logo.png

Home >> Media – Print >> Article

Akila Urankar to streamline INS, improve relationship with ad agencies, govt

18-September-2017
Font Size   16
Share
Akila Urankar to streamline INS, improve relationship with ad agencies, govt


Akila Urankar, President, Business Standard Ltd., has been elected President of The Indian Newspaper Society (INS) for the year 2017-18 at its 78th Annual General Meeting held in Bengaluru on 15th September. She succeeds Somesh Sharma of Rashtradoot Saptahik. She now plans to refer to what is happening in the society to see how she could go about with her President-ship.


“Print is a very strong industry and has got such strong publisher members in it. We have to see how we can work with our various stakeholders and make it a little more intrusive. And how we can work with our various advertisers, advertising agencies and even the government for that matter and see if there’s anything which needs to be streamlined, any relationship that we can improve on,” said Urankar when asked about her plans on becoming the president of INS. 


Urankar’s professional journey started off in a non-media space when she used to work at the Diners Club. Later, she joined Business Standard where she served various significant roles. When asked about this transition, she said, “I came into Business Standard when they were about to start their Bombay (now Mumbai) edition. We had only two editions – Delhi and Kolkata. It was a new team as a lot of us joined at that time to basically look after the Bombay edition. Then there was a change of owners and re-structuring. It was a 22-year journey into various divisions and I came from the outside.”  


With technology pervading into almost every field and sector, the print industry is also on the cusp of change. When asked about the current scenario of the print industry in India, she said, “I don’t think the English press is growing in India. But print as a whole continues to grow, according to ABC. This is because the publishers are going into newer markets. Print will get impacted because of the growth of digital. In a lot of smaller towns, digital connectivity is still in its initial stages and more and more people there are literate and can read. Print is still the most credible medium. People had written off radio. They had even written off television. But they still exist. They might shrink a little but they will co-exist.”


The other office bearers of this Executive Committee are L. Adimoolam (Health & The Antiseptic), Ashish Bagga (India Today), S. Balasubramaniam Adityan (Daily Thanthi), Girish Agarwal (Dainik Bhaskar, Bhopal), Samahit Bal (Pragativadi), V. K. Chopra (Dainik Asam), Vijay Kumar Chopra (Punjabi Kesari, Jalandhar), Vijay Jawaharlal Darda (Lokmat), Jagjit Singh Dardi (Charhdikala Daily), Viveck Goenka (The Indian Express, Mumbai), Mahendra Mohan Gupta (Dainik Jagran), Pradeep Gupta (Dataquest), Sanjay Gupta (Dainik Jagran, Varanasi), Mohit Jain (Economic Times), Sarvinder Kaur (Ajit), C. H. Kiron (Vipula & Annadata), Dr. R. Lakshmipathy (Dinamalar), Rajul Maheshwari (Amar Ujala), Vilas A. Marathe (Dainik Hindusthan, Amravati), Naresh Mohan (Sunday Statesman), Anant Nath (Grihshobhika, Marathi), Pratap G. Pawar (Sakal), D. D. Purkayastha (Ananda Bazar Patrika), R.M. R. Ramesh (Dinakaran), K. Raja Prasad Reddy (Sakshi, Vishakhapatnam), Atideb Sarkar (Sananda), Rakesh Sharma (Aaj Samaj), M. V. Sreyamskumar (Mathrubhumi Arogya Masika), Kiran D. Thakur (Tarun Bharat, Belgaum), Biju Varghese (Mangalam Weekly), Rajiv Verma (Hindustan Times, New Delhi), Vinay Verma (The Tribune), Jacob Mathew (Vanitha), Bahubali S. Shah (Gujarat Samachar), Hormusji N Cama ( Bombay Samachar Weekly), Kundan R. Vyas (Vyapar, Mumbai), K. N. Tilak Kumar (Deccan Herald & Prajavani), Ravindra Kumar (The Statesman), Kiran B. Vadodaria (Sambhaav Metro), P. V. Chandran (Grehalaksmi) and Somesh Sharma (Rashtradoot Saptahik).

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India