Top Story


Home >> People Movement >> Article

STAR India ropes in Contract Advertising’s Juju Basu

Font Size   16
STAR India ropes in Contract Advertising’s Juju Basu

STAR India has appointed Juju Basu to serve as Creative Communication Head for its new business verticals, including its sports properties. Basu would be responsible for creating multi-platform campaigns for the assets led by him.

Prior to joining STAR India, Basu was Executive Creative Director at Contract Advertising. He has also had stints with Grey Worldwide and Saatchi & Saatchi.

On joining STAR India, Basu said, “After a rather long stint in the agency world, I decided to focus my creative efforts on some industries that are important in the world – sport and content. We can see that the interesting companies are turning creative at their core. STAR, with its rich canvas of sports content and its appetite for innovation, is a great opportunity to build a brand around this ‘baked in’ philosophy.”

Basu had recently handled brands such as Domino’s Pizza, NIIT, First Post, Ten Sports, Cadbury and Bubbaloo, among others.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016