Top Story


Home >> People Movement >> Article

Mahesh Chauhan elevated to Group CEO, Rediffusion

Font Size   16
Mahesh Chauhan elevated to Group CEO, Rediffusion

Mahesh Chauhan has been elevated as Group CEO, Rediffusion, with immediate effect. Chauhan is taking over the reins from Arun Nanda (who would, however, continue to be involved in the capacity of Chairman) and would be looking after the group companies of Rediffusion that include TME, Wunderman, Showdiff, Rediffusion Public Relations, OAP-Touchpoint as well as Rediffusion DYR. Everest Brand Solutions and Sudler & Hennesey are not in Chauhan’s mandate due to reasons of conflict.

Speaking on the development, Nanda said, “My journey with Rediffusion DYR began along with Ajit Balakrishnan in the year 1973, when we started the agency to show the world that there was much more to advertising than writing smart slogans and drawing pictures. I think we proved our point aptly, but now, I believe time has come for me to step aside and hand over the reins to Mahesh, who has the passion, vision and drive to take the company to the next level.”

Chauhan said, “This role epitomises the faith that Arun and Ajit have always reposed in me. I hope to live up to it to the best of my capabilities. Today, Rediffusion is brimming with the energy to excel beyond expectations and our work is comparable with the best. I look forward to taking on the role of Group CEO and ensuring that the same energy and excellence now pervades all our endeavours across the entire group.”

Chauhan has been in advertising for more than 16 years. He has proven his mettle time and again during the past six years, whether as Head of South, Rediffusion DYR, or as President of Everest Brand Solutions. In the last two years, he has headed Rediffusion DYR.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline