Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Niira Radia says goodbye to communications biz

31-October-2011
Font Size   16
Niira Radia says goodbye to communications biz

In an unexpected development, Niira Radia, owner and promoter of Vaishnavi Group, which has been handling Tata Group and Mukesh Ambani-led Reliance Industries Ltd, has announced her decision to exit from the communication consultancy business.

Radia, who had been in the news related to the 2G controversy and the leaked tapes of her conversations, said that her decision to quit was “to give precedence to my personal priorities of family and health”.

Reacting to Radia’s decision, Ratan Tata, Chairman, Tata Group, in a prepared statement said, “The Tata Group respects the personal wishes of Niira Radia in not renewing any client mandates. She has built Vaishnavi from scratch into the company it is today, often subordinating her personal and family interests in favour of her clients’ priorities.”

Meanwhile, the Tata Group has appointed Rediffusion, led by Arun Nanda, to manage its PR and public affairs from November 1, 2011. It may be noted that Vaishnavi Group had been handling the PR mandate for Tata Group since 2001. Vaishnavi’s contract with the Tata Group expires on October 31, 2011.

A Reliance Industries spokesman in a statement issued said, “We have enjoyed a professional and fulfilling relationship with Radia and her team over the last three years.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...