Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Milestone Brandcom, Hindustan Unilever score at OOH Awards 2014

20-March-2014
Font Size   16
Milestone Brandcom, Hindustan Unilever score at OOH Awards 2014

The fourth edition of exchange4media’s annual OOH Conference and Awards culminated with the declaration of the winners of the coveted Awards at a glittering ceremony in Gurgaon this evening (March 20, 2014).

In all, 58 Awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Hindustan Unilever emerge as the major winners. The total metals tally included 14 Gold, 16 Silver and 21 Bronze awards.

The Gold winners included Bates CHI & Wallstreet for Life OK’s ‘The Adventures of Hatim’ (Innovative Use of Existing Medium), O&M for HUL’s Lifebuoy Roti Reminder (Innovative Creation of a New Medium, Best Outdoor Plan – Strategy and Most Effective Outdoor Plan), Brandmovers India for MTS Durga Puja Awards (Most Innovative Use of Digital OOH Media), Candid Marketing for Nokia Lumia 1020 CSI Activation (Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment) and Milestone Brandcom for McDonalds Double Burger, Double Joyride (Synergy Award).

Apart from this, Milestone Brandcom, DDB MudraMax and O&M also swept the Creative Awards for individual industry segments. Milestone Brandcom was also honoured with the ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ after garnering a tally of three Gold, six Silver and nine bronze metals. O&M was runner-up with six Gold, one Silver and one Bronze metals. Lifebuoy’s ‘Roti Reminder’ was adjudged ‘Campaign of the Year’. Hindustan Unilever was declared ‘Advertiser of the Year’.

Sanjeev Gupta, MD, Global Advertisers was conferred with a special felicitation for his contribution to the industry. Global Advertisers has been a leader in innovation in the outdoor media solutions business for 18 years now. 

As in the case of the previous years, the jury members had the unenviable task of selecting the one person they felt had made significant contributions in the OOH space. This year, the ‘OOH Person of the Year’ honour went to Sunder Hemrajani, MD, Times OOH. Incidentally, Times OOH bagged the ‘Media Owner of the Year’ Award after bagging some high-profile tenders last year.

Industry veteran Subhas Dey Niyogi, MD, Selvel was conferred with the ‘Lifetime Achievement Award’.

The complete list of winners of the OOH Awards 2014: 
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...