Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Life Ok extensively uses OOH media to market ‘2612’

21-November-2012
Font Size   16
Share
Life Ok extensively uses OOH media to market ‘2612’

Life Ok has taken the outdoor route to market its to-be-launched show ‘2612’. The story of ‘2612’ revolves around terrorism, and how a simple KG teacher finds herself involved in a terror plot that is more than 26/11 (Mumbai terror attack), a plot known as ‘2612’.

The channel has used a mix of traditional and new media formats such as bus panels, hoardings, drapes at airports and gantries. The 15-day campaign is currently active in Mumbai and Delhi.

The creatives are designed by O&M, whereas Bates Wallstreet and DDB Mudra have executed the campaign across the two markets.

Commenting on the outdoor initiative, Ajit Thakur, General Manager, Life Ok said, “The campaign is made keeping in mind the overall public. It is a message to the people asking them to stay alert and united on a daily basis and not just when an incident occurs.”

Unlike other GECs, Life Ok off-late is also using the OOH medium to promote key peak points in the storyline of its ongoing shows to garner audience attention. It will be interesting to see how the channel will portray the highlights of this show on outdoor in the coming days.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline