Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Graphisads bags OOH rights for Srinagar Airport

18-June-2009
Font Size   16
Graphisads bags OOH rights for Srinagar Airport

Graphisads that specialises in outdoor advertising, has got the exclusive marketing rights for a bouquet of outdoor options including unipoles, standys, wall-mounted signages, conveyor-belt, four-side pillars etc at Srinagar airport. Mukesh Gupta, MD, Graphisads, said, “The response and support we have got from clients is amazing, and was unexpected. We have already got long-term bookings for some media, and are getting regular enquiries for the airport. We are looking to breakeven within a year.”

According to Gupta, Telecom companies, airlines, banks, J&K Tourism and other advertisers have already been using this media to create awareness and build their brand image among a relevant target audience. He explained, “Since road connectivity to Srinagar depends mostly on the vagaries of climate, a lot of people now prefer to travel by flight. Hence Srinagar International Airport has suddenly become the hub of foreign and domestic tourists, business travelers, bureaucrats and other busy people. Naturally, this sudden influx of passengers from and to the airport presents a perfect opportunity for all kinds of advertisers – MNCs, Indian corporate, PSUs, Insurance Companies, FMCG companies and much more.”

Speaking more on the kind of clientele that has already come in, Gupta added, “We are focusing on the education sector. We have bagged four to five new clients like Bajaj Capital ICFP, which is Rs 5 crore worth business. We are doing print and OOH activities for them. Another business we bagged was Makeover business school. We are doing complete outdoor business for them. We are also doing OOH activities for Shriram business school, APJ Group and Asia Pacific in Vasola.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow