Posterscope launches rateOOHmeter

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campai...

Kwality partners with JCDecaux for an OOH campaign in Delhi

The brand is being promoted at major locations on JCDecaux Citylights in Delhi

OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...

Kinetic Worldwide's Yusuf Merchant and Adil Khan join DDB MudraMax's senior leadership

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

Laqshya Solutions creates outdoor campaign for Epic TV Channel’s new shows

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

JCDecaux bags exclusive rights for luxury mall The Collection, UB City

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

Flavoured summer drinks aptly promoted through JCDecaux Street Furniture in Delhi

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

Vyoma Media invited to be the first Indian member of DPAA

Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world

Chennai Metro Rail extends advertising opportunities to brands

Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.

Madison World launches experiential marketing unit, Madison Turnt

The unit focuses on Events, Activations, Exhibitions and Field Marketing

The Social Street wins OOH business for Star India's entertainment channels

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of...

Titan consolidates its OOH business with Milestone Brandcom

Titan has consolidated its outdoor media business with two agencies, one of them being the OOH agency from Dentsu Aegis Network

Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Guest Column: Digital has tremendous scope in OOH: Shriranga Sudhakara, VYOMA Media

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

INCODA TV HD inks sales partnership deal with Aidem Ventures

INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

Laqshya Media Group launches branded IP & content division

The new division will be under its live event IP Company, Event Capital.

Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

India Today 'ambushes' Republic with new OOH ads

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years