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Coca-Cola yet again uses vending machines for feel good cause

In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke

Interviews
Sagnik Ghosh
Vice President – Marketing, Axis Bank

Unless you are passionate about this medium or want to know about this medium, you will not learn. There are not enough data points or studies to show what works and what does not. There is lack of syndicated research and com...

Videos
Archives: News

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Axe goes larger than life for its ‘space effect’ OOH campaign

By priyanka.nair@exchange4media.com Thursday May 16, 2013

King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai


Porsche drives consumer experience at BIAL

By priyanka.nair@exchange4media.com Tuesday May 14, 2013

The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign


HSBC, Nivea ads have a smooth takeoff in airport space

By priyanka.nair@exchange4media.com Wednesday May 08, 2013

HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies


Farming on Mumbai's busy streets? HUL’s Kissan makes it possible

By priyanka.nair@exchange4media.com Tuesday May 07, 2013

Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH


Brands turn to retail space for extensive communication

By priyanka.nair@exchange4media.com Tuesday May 07, 2013

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect


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