Kinetic Worldwide to focus on adding excitement to the Indian OOH business

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that comes with it, say King Lai, CEO, Asia Pacific, David Payne, CEO, Developing Markets and Amit Sarkar, COO Kinetic India in an exclusive chat with exchange4media

David Payne, King Lai, Amit Sarkar
CEO, Developing Markets; CEO, Asia Pacific; COO, India, Kinetic OOH

The challenge in India right now, because it is a fragmented market, is that since the licenses being granted by the municipalities are short-term, it forces the industry to think short-term. So, short-term thinking further c...

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