King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai
Hanneli Slabber
Country Head,
South African Tourism India
Advertising is meant to provoke a response. If the ad is forgotten, it cannot possibly invoke a call to action. Hence, innovation is a key element to gain the attention of the audience. OOH is a medium where you have to be lo...
