TDI bags exclusive ad rights at 42 Delhi Metro stations

Delhi Metro advertising options are available in six lines, out of which TDI has exclusive branding options at the red line, yellow line and the green line

David Payne, King Lai, Amit Sarkar
CEO, Developing Markets; CEO, Asia Pacific; COO, India, Kinetic OOH

The challenge in India right now, because it is a fragmented market, is that since the licenses being granted by the municipalities are short-term, it forces the industry to think short-term. So, short-term thinking further c...

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Milestone Brandcom goes 'big' for iPhone 6 OOH campaign

By content@exchange4media.com Saturday Nov 08, 2014

The agency planned and executed a two-phased outdoor campaign in 24 cities, highlighting brand proposition 'Bigger Than Bigger'

Kinetic executes OOH campaign for new Audi Q3

By content@exchange4media.com Saturday Nov 01, 2014

The agency attempted to showcase visually, in an impactful manner, what one can do with Audi’s quattro all-wheel drive technology

DDB MudraMax executes engaging on-ground activation for Tupperware

By content@exchange4media.com Saturday Nov 01, 2014

It was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

Uninor scouts for an Outdoor Partner

By priyanka.mehra@exchange4media.com Wednesday Oct 29, 2014

The media agency on record is Zenith Optimedia, and creative agency on record is Bates Chi and Partners

Top OOH campaigns this festive season

By content@exchange4media.com Tuesday Oct 28, 2014

This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at some interesting outdoor campaigns carried out between September and now