SBI selects Global Advertisers for outdoor promotion

The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities

Preeti Kalra
Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought i...

Archives: News

Philip Capital captures bull market trend in OOH campaign

By content@exchange4media.com Saturday Jul 05, 2014

Coined ‘Talk to Philip’, the campaign has been executed by Six Inches Communication and brings out the positivity in the market and also reflects investors’ confidence

Tax reforms, investments part of Budget wish list for OOH industry

By abhinn@exchange4media.com Wednesday Jul 02, 2014

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation that could lead to higher advertising budgets & spends

Milestone Brandcom creates high intensity OOH campaign for DSP BlackRock Mutual Fund

By content@exchange4media.com Tuesday Jun 24, 2014

Campaign's tagline 'The tiger is ready to roar' encapsulates the essence of the sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms

Mumbai Metro likely to see first 'Branded' station by month-end

By abhinn@exchange4media.com Tuesday Jun 24, 2014

Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year

Mumbai Metro gets a new look with OLX

By content@exchange4media.com Tuesday Jun 24, 2014

As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour orange