DDB MudraMax executes engaging on-ground activation for Tupperware

It was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

Harjeet Singh Chhabra
Chief Marketing Officer, Adlabs Entertainment

Digital can make a huge difference to the OOH industry in the times to come. Over the last two to three years, a huge traction is building up in this segment. The definition of OOH is changing and getting redefined. In the ye...

Archives: News

Global Advertisers launches EMI scheme

By abhinn@exchange4media.com Saturday Oct 18, 2014

The scheme will make the agency's premium hoardings available on to SMEs and smaller budget advertisers

United Technologies unveils outdoor innovation at Mahim

By content@exchange4media.com Saturday Oct 18, 2014

The three working elevators have been installed to demonstrate 'one powerful idea'

OOH rides the State Elections wave; revenues put a dent in the spirit

By abhinn@exchange4media.com Monday Oct 13, 2014

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies

Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale

By content@exchange4media.com Saturday Oct 11, 2014

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages

ITC 'engage's with a gigantic display

By content@exchange4media.com Thursday Oct 09, 2014

Bengaluru wakes up to a 4000 square feet spectacle in the highest traffic zone