Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

Amar Thomas
Head of Marketing, BlackBerry India

Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as a medium is fantastic in some towns and quite a disappointment in others. C...

Archives: News

OOH sector in dire need of currency

By abid.hasan@exchange4media.com Monday Mar 30, 2015

At exchange4media OOH Conference, Madison OOH’s Saumitra Bhattacharya, BlackBerry’s Amar Thomas, Posterscope’s Haresh Nayak, Milestone Brandcom’s Nabendu Bhattacharyya, and Laqshya Media Group’s Shashi Sinha talk about measures for retaining and attracting brands towards OOH

Is Digital OOH in India exciting marketers enough?

By rashi.bisaria@exchange4media.com Monday Mar 30, 2015

At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Rohit Chopra, and Kinetic Worldwide’s Amit Sarkar discuss the scope of digital OOH

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

By rashi.bisaria@exchange4media.com Saturday Mar 28, 2015

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

By content@exchange4media.com Saturday Mar 28, 2015

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media NEONS Awards 2015: Vodafone, DDB Mudra, and Milestone Brandcom lead shortlist

By content@exchange4media.com Tuesday Mar 24, 2015

The 5th edition of exchange4media’s NEONS Awards sees 113 shortlisted entries. Among agencies, there is a close race in terms of number of nominations between DDB Mudra (20), Milestone Brandcom (19) and Kinetic Worldwide (18)