Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

Amar Thomas
Head of Marketing, BlackBerry India

Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as a medium is fantastic in some towns and quite a disappointment in others. C...

Archives: News

Increase in GST worries OOH players

By abhinn@exchange4media.com Thursday Mar 12, 2015

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Milestone Brandcom wins OOH AOR duties of Housing.com

By content@exchange4media.com Wednesday Mar 11, 2015

The multi-agency pitch was initiated in January 2015

ACC Cement executes innovative OOH campaign in Patna

By content@exchange4media.com Saturday Mar 07, 2015

ACC cement bag cut-outs were illuminated using LED lights and rotated 360 degrees

Union Budget 2015: OOH sector unhappy with service tax hike

By abhinn@exchange4media.com Wednesday Mar 04, 2015

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed disappointment with the increase in service tax to 14% as it would adversely affect spending on outdoor

Milestone Brandcom bags outdoor duties for Airtel

By priyanka.mehra@exchange4media.com Tuesday Feb 24, 2015

Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. Madison is the incumbent agency on the account