Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. Madison is the incumbent agency on the account
Head of Marketing,
Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as a medium is fantastic in some towns and quite a disappointment in others. C...