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Kinetic Worldwide to focus on adding excitement to the Indian OOH business

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that comes with it, say King Lai, CEO, Asia Pacific, David Payne, CEO, Developing Markets and Amit Sarkar, COO Kinetic India in an exclusive chat with exchange4media

Interviews
David Payne, King Lai, Amit Sarkar
CEO, Developing Markets; CEO, Asia Pacific; COO, India, Kinetic OOH

The challenge in India right now, because it is a fragmented market, is that since the licenses being granted by the municipalities are short-term, it forces the industry to think short-term. So, short-term thinking further c...

Videos
Archives: News

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Kinetic executes OOH campaign for new Audi Q3

By content@exchange4media.com Saturday Nov 01, 2014

The agency attempted to showcase visually, in an impactful manner, what one can do with Audi’s quattro all-wheel drive technology


DDB MudraMax executes engaging on-ground activation for Tupperware

By content@exchange4media.com Saturday Nov 01, 2014

It was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata


Uninor scouts for an Outdoor Partner

By priyanka.mehra@exchange4media.com Wednesday Oct 29, 2014

The media agency on record is Zenith Optimedia, and creative agency on record is Bates Chi and Partners


Top OOH campaigns this festive season

By content@exchange4media.com Tuesday Oct 28, 2014

This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at some interesting outdoor campaigns carried out between September and now


Greenlam woos Kolkata with Transit Medium innovations

By content@exchange4media.com Tuesday Oct 21, 2014

The brand used the AC Volvo buses plying in the city to showcase its latest range of eco-friendly laminates


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