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Dissecting the Dentsu Aegis - Milestone Brandcom deal

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency, Posterscope. exchange4media examines the finer points of the acquisition & its impact on OOH sector

Interviews
Preeti Kalra
Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought i...

Videos
Archives: News

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Dentsu Aegis Network acquires majority stake in Milestone Brandcom

By content@exchange4media.com Monday Jul 28, 2014

Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year (Aegis Media, Milestone Brandcomm deny buyout talks)


SBI selects Global Advertisers for outdoor promotion

By content@exchange4media.com Thursday Jul 24, 2014

The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities


SBI selects Global Advertisers for outdoor promotion

By content@exchange4media.com Wednesday Jul 23, 2014

The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities


Croma reaches out to target group with 3D innovation

By content@exchange4media.com Saturday Jul 19, 2014

Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to give a larger than life look to the range of products available


OOH sector welcomes the Budget as positive and balanced

By abhinn@exchange4media.com Friday Jul 18, 2014

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development, which will lead to higher advertising opportunities in the sector


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