Good times ahead for OOH sector, but attracting talent still a challenge

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Sunil Kumar Sharma
Head for Marketing (Consumer), Goodyear India

The outdoor industry is quite de-centralised in India. This requires due diligence on our behalf to confirm that we are selecting sites that offer true value. Also, we need to look closely at how we measure success to ensure ...

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Technology developments will be key for OOH in 2015

By abhinn@exchange4media.com Wednesday Jan 07, 2015

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and creates better ways of communicating with the new breed of consumers

2014 could be a springboard for OOH sector

By abhinn@exchange4media.com Wednesday Dec 31, 2014

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014

Percept One CEO Shiv Sethuraman quits within 6 months of joining

By content@exchange4media.com Wednesday Dec 24, 2014

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

Kinetic Worldwide launches full-service OOH division Kinetic Active in India

By content@exchange4media.com Wednesday Dec 24, 2014

Operations for Kinetic Active will be handled from Mumbai & Delhi currently and will be led by its General Manager Adil Khan & National Creative Director Sommnath Sengupta

Kinetic wants to see OOH becoming integral to the media plan

By abhinn@exchange4media.com Tuesday Dec 23, 2014

David Payne, CEO, Developing Markets, King Lai, CEO, Asia Pacific & Amit Sarkar, COO, Kinetic India talk about India's place in Kinetic and WPP's overall strategy and the focus areas for the company going forward