OOH agencies turn the monsoon tide in their favour

From using innovative business offers to creative solutions, OOH agencies gear up to make monsoons profitable. exchage4media explores the strategy and the sentiment

Gaurav Gupta
Head, Integrated Marketing Communication, Tata Teleservices

The engagement factor depends upon the objective of the campaign. If the campaign is about the product launch or brand awareness, then ‘Wow’ factor can be used as an engagement tool. But if it is about increasing sales then ...

Archives: News

Milestone Brandcom creates high intensity OOH campaign for DSP BlackRock Mutual Fund

By content@exchange4media.com Tuesday Jun 24, 2014

Campaign's tagline 'The tiger is ready to roar' encapsulates the essence of the sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms

Mumbai Metro likely to see first 'Branded' station by month-end

By abhinn@exchange4media.com Tuesday Jun 24, 2014

Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year

Mumbai Metro gets a new look with OLX

By content@exchange4media.com Tuesday Jun 24, 2014

As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour orange

Mobile OOH needs Government support to grow, say experts

By abhinn@exchange4media.com Monday Jun 23, 2014

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went wrong with the concept of mobile OOH

Posterscope executes OOH campaign for Philips Aqua Touch Shaver in 7 major cities

By content@exchange4media.com Thursday Jun 19, 2014

The campaign was executed across seven major cities for a period of 30 days communicating the message, "Aqua Touch protects better than the regular blade for both Wet and Dry shaves!"