Milestone Brandcom bags outdoor duties for Airtel

Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. Madison is the incumbent agency on the account

Amar Thomas
Head of Marketing, BlackBerry India

Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as a medium is fantastic in some towns and quite a disappointment in others. C...

Archives: News

'Aam' way of campaigning helps AAP win Delhi

By abhinn@exchange4media.com Wednesday Feb 11, 2015

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

South African Tourism launches #MeetSouthAfrica campaign

By content@exchange4media.com Tuesday Feb 10, 2015

The 14-city outdoor campaign features unique experiences on offer in South Africa; DDB MudraMax has carried out the creative execution of the campaign; one-liners in local dialects have been used to resonate with Indian travellers

Delhi state election boosts OOH spends

By abhinn@exchange4media.com Monday Feb 09, 2015

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Good times ahead for OOH sector, but attracting talent still a challenge

By abhinn@exchange4media.com Friday Jan 30, 2015

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

To measure success in OOH, you require relevant, accurate and standardised metrics: Sunil Kumar Sharma

By abhinn@exchange4media.com Friday Jan 30, 2015

The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant ROI for our campaigns, says Sunil Kumar Sharma, Head for Marketing (Consumer) at Goodyear India