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Greenlam woos Kolkata with Transit Medium innovations

The brand used the AC Volvo buses plying in the city to showcase its latest range of eco-friendly laminates

Interviews
Preeti Kalra
Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought i...

Videos
Archives: News

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Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale

By content@exchange4media.com Saturday Oct 11, 2014

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages


ITC 'engage's with a gigantic display

By content@exchange4media.com Thursday Oct 09, 2014

Bengaluru wakes up to a 4000 square feet spectacle in the highest traffic zone


'Digital will be Key for OOH in future'

By abhinn@exchange4media.com Thursday Oct 09, 2014

Conventional OOH coupled with smart use of digital and mobile can enhance brand experience, says Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment Limited


MCHI partners with Global Advertisers

By content@exchange4media.com Thursday Oct 09, 2014

Global Advertisers has been chosen as the official outdoor partner by the Maharashtra Chamber of Housing Industry (MCHI) for its Property 2014 exhibition


Laqshya Solutions executes brand re-launch campaign for TATA Goldplus

By content@exchange4media.com Tuesday Sep 09, 2014

The agency strategically handpicked over 1200 media units across the country to create maximum visibility and impact. The campaign covered over 32 cities and around 15 types of OOH media vehicles


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