ooh


Clear Channel Mudra creates interactive OOH campaign for Budweiser - Rise As One

For the launch of the Golden Amber Lager Beer, real goal posts were created. Beer bottle as side bars of goal posts was conceived keeping in mind the brands association with FIFA and passion for football

Interviews
Preeti Kalra
Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought i...

Videos
Archives: News

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Dissecting the Dentsu Aegis - Milestone Brandcom deal

By abhinn@exchange4media.com Wednesday Jul 30, 2014

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency, Posterscope. exchange4media examines the finer points of the acquisition & its impact on OOH sector


Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

By abhinn@exchange4media.com Tuesday Jul 29, 2014

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition


Dentsu Aegis Network acquires majority stake in Milestone Brandcom

By content@exchange4media.com Tuesday Jul 29, 2014

Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year (Aegis Media, Milestone Brandcomm deny buyout talks)


Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

By abhinn@exchange4media.com Monday Jul 28, 2014

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition


Dentsu Aegis Network acquires majority stake in Milestone Brandcom

By content@exchange4media.com Monday Jul 28, 2014

Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year (Aegis Media, Milestone Brandcomm deny buyout talks)


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