Laqshya Solutions executes brand re-launch campaign for TATA Goldplus

The agency strategically handpicked over 1200 media units across the country to create maximum visibility and impact. The campaign covered over 32 cities and around 15 types of OOH media vehicles

Preeti Kalra
Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought i...

Archives: News

Posterscope launches Prism Creative tool in Asia Pacific

By content@exchange4media.com Wednesday Aug 06, 2014

Prism Creative will visually show if an ad isn’t suitable for OOH medium, with too much text, unsuitable colours or layout errors. It has the facility to switch from day to night visuals, play digital videos & do a distance check of creatives

DDB MudraMax ties up with Pro Kabaddi League's Bengal Warriors

By content@exchange4media.com Tuesday Aug 05, 2014

The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on brand strategy and direction

Taking OOH to global standards of quality & professionalism

By abhinn@exchange4media.com Friday Aug 01, 2014

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded

Dissecting the Dentsu Aegis - Milestone Brandcom deal

By abhinn@exchange4media.com Wednesday Jul 30, 2014

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency, Posterscope. exchange4media examines the finer points of the acquisition & its impact on OOH sector

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

By abhinn@exchange4media.com Tuesday Jul 29, 2014

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition