YOU ARE HERE: Home | Today's News |
Today's News
Snapshot of Print advertising during 2010 – Part 1
Highlights: Overall Print Advertising
Print advertising increased by 31% during 2010 compared to 2009.
‘Services’ topped the list of top 10 sectors advertised in Print during 2010.
‘Educational Institutions’ category had the highest share of Print ad volumes during 2010.
‘Naaptol.com’ was the number one advertiser in Print during 2010.
Overview of Print Advertising
Volume Growth of Print advertising during 2010
During 2010, Print ad volumes recorded growth of 31% compared to 2009.
|
Share of Sectors in Print advertising during 2010
Top 10 sectors accounted for 61% share of overall Print advertising during 2010. ‘Services’ sector had the max. share i.e. 12% of overall Print advertising followed by ‘Banking/Finance/Investment’ and ‘Education’ sector at 2nd and 3rd place with 11% and 10% share respectively.
|
Share of Top Categories in Print advertising during 2010
Top 10 categories contributed for 39% share of overall Print ad pie during 2010. ‘Educational Institutions’, ‘Social Advertisements’ and ‘Properties/Real Estates’ were the top 3 categories in Print during 2010.
|
Key Advertisers in Print during 2010
‘Naaptol.com’, ‘Tata Motors Ltd’, and ‘Maruti Udyog Ltd’ were the Top 3 advertisers in Print during 2010.
|
Share of Newspapers and Magazines during 2010
Print advertising in Newspapers and Magazines was in the ratio of 96:4 during 2010.
|