Section Analysis

Snapshot on Housing & Construction Loan Print Advertising during Jan-Dec 2010

Highlights:

•‘Housing and Construction Loan’ Print Advertising witnessed a decline of 27% in 2010 vis-à-vis 2009

•The top five advertisers contributed to 70% of the total ad volumes; HDFC topped with 26%

•Southern Zone claimed 35% of the pie, followed by Western Zone at 29% in percentage share of publications in the year 2010

•Maharashtra topped the states in terms of percentage share at 18% while Tamil Nadu held second place at 12%

•English and Hindi language publications collectively notched 68% share of the print advertising


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•‘Housing and Construction Loan’ Print Advertising witnessed a decline of 27% in the year 2010 vis-à-vis 2009



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•The top five advertisers contributed to 70% of the total ad volumes, HDFC topped with 26% share of the total ad volumes



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•Newspapers dominated the scene with a 97% share while magazines managed to secure 3% of the total ad volumes

•Southern Zone claimed 35% of the pie, followed by Western Zone at 29% in percentage share of publications in 2010



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•Maharashtra and Tamil Nadu states had 30% of the total ad volumes whereas top five states contributed to 54% share

•English language publications secured a good 43% while Hindi language publications held second place at 25%





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