iProspect releases 2018 Future Focus: The New Machine Rules

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising i...

Mavcomm Consulting elevates Pranjal Dutta to role of CEO

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal D...

Diversey unveils a new brand identity

Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevan...

Our focus is on digital: Karthik Raman, CMO, IDBI Federal Life Insurance

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next y...

Only 13% companies use digital for both growth and efficiency: Report

A recent joint survey by Internet and Mobile Association of India (IAMAI) and Accenture India found that 34 percent of the companies focus on digital...

Cipla’ s digital transformation continues-launches two digital education platforms

In continuation of its commitment to patient-centricity & digitisation, Cipla announces the launch of 2 digital assets; one aimed at healthcare profes...

Brands can cross current Rs 100 cr mark with strategic film associations: Vinit Karnik, ESP Properties

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Sho...

Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

Investing in digital not futuristic but a real-time requirement: Rahul Jhamb, Forever 21

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

USP not consistent; can be copied: Rahul Balachandran, YLG Salon

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

If brands can’t differentiate, they can’t emerge: Baba Ramdev

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand t...

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’...

Mindshare appoints M K Machaiah as Chief Innovation Officer – South Asia

Mindshare, India’s largest full service media agency, a part of GroupM has announced the appointment of M K Machaiah, known as Mac, as Chief Innovatio...

Baba Ramdev wins IMPACT Person of the Year 2017 Award

Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG...

“The turnover of Patanjali will increase to Rs 1 lakh crores in the coming three to five years”

Baba Ramdev gave an inspiring speech as he won the Impact Person of the Year award on December 11

Airbnb India witnessing 200% growth YoY: Amanpreet Bajaj

Amanpreet Bajaj, Country Manager, Airbnb India was speaking about the growth of reimagined travel experiences which the company has ensured at the rec...

Mindshare appoints Michael Beecroft as Chief Investment Officer, APAC

He will be working closely with Mindshare and GroupM trading teams in all local markets to ensure that clients get access to quality local inventory,...

Appier Demonstrates Efficacy of Artificial Intelligence in Fighting Ad Fraud

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems

Ola appoints Viraj Chouhan as its Chief Communications Officer

Chouhan is a corporate communications veteran, brings over 20 years of experience across global brands like MTS, Coca-Cola, and Bharti Airtel

Impact Person Of The Year: Which Of These Predictions Will Come True Tonight?

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

Building breakthrough brands in the digital age: Radhika Aggarwal, Shopclues

Radhika Aggarwal, Co- founder of Shopclues, spoke at the India Brand Conclave about building a strong brand in a digital era

Levi’s appoints OMD India as media agency

The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 2...

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication