Pitch CMO Summit 2018: Five takeaways for every marketer, according to Raymond CEO

We look at some key points that marketers can learn from Raymond CEO's address on building brands in an era of disruption

Pitch CMO Summit 2018: Here's how to create sticky brands just like Fevicol Ka Jod

Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit...

Pitch CMO Summit 2018: Role of influencer at every level will increase further: Ram Mehrotra, Kansai Nerolac Paints

Ram Mehrotra, Vice-President, Decorative Sales and Marketing, Kansai Nerolac Paints, pitches the importance of an influencer in the paints industry

Pitch CMO Summit 2018: Challenges of understanding the connected consumer

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Sunil Nayyar appointed Managing Director of Sony India; first Indian to hold the position

Nayyar will take over from Kenichiro Hibi, who held the position for six years from 2012 till 2018. Hibi has now been appointed as President for Sony...

Philips Lights Announces Change of Name to Signify

The company said the new name symbolises the fact that light becomes an intelligent language which conveys meaning and connects.

Pitch CMO Summit 2018: Customers define your brand, not you: Nalli Group Vice Chairperson

The brand started by Lavanya Nalli’s great-grandfather in Chennai in 1928 has today become a national brand

Pitch CMO Summit 2018: Amazon wants to be the most customer-centric company: Ravi Desai

The Director of Mass and Brand Marketing at Amazon India also took home the award for Best Experiential Marketing at the recently held Pitch CMO Summi...

Pitch CMO Summit 2018: Going the brick and mortar way with even more technology: CEO- Jewellery, Titan

The imperative for re-imagining the future of retail has never been more pressing. CK Venkataraman addressed this at the recent Pitch CMO Summit in Mu...

No property better than IPL to build reach: Chairman & MD, Kent RO

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

Picture Gallery: Pitch CMO Summit 2018

Pitch CMO Summit was attended by senior marketers from various domains including Ravi Desai of Amazon, Siddhartha Banerjee of Vodafone, Amit Tiwari of...

Early detection key to fight breast cancer, says UE Lifesciences' new campaign

The campaign has urged all women to go for an early detection of breast cancer.

Meal Of The Moment unveils new digital TVC- 'Ghar Ka Khana'

The ad film has been conceptualized and developed by creative agency Gramini Media Pvt Ltd, India. The campaign was rolled out on March 14, 2018 acros...

Cello Pens ‘Surprise Test' proves that ‘Encouragement works better than pressure’

Cello Pens has come up with their campaign, “Surprise Test” and in the video parents of children going to St. Albertus High School are asked to take t...

Plus One bags brand and creative mandate for Urban by Blackberrys

Plus One is a design and communication agency from Mumbai. In a collaborative working model, roped in Wolfzhowl, Mumbai, as its strategy partner in wi...

Future Group comes on board as 8th associate sponsor of Vivo-IPL 2018

Future Group has joined hands with Star India and will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Pr...

Mukund Rajan steps down as Chief Ethics Officer, Tata Group

Rajan has been with Tata Sons for two decades after starting his career as a Tata Administrative Service Officer

BARC Week 10: Reckitt Benckiser dethroned Hindustan Lever to lead Top 10 Advertisers

While in the Top 10 Brands Harpic 10X reclaimed its top spot with 15,933 insertions

Pepsico to relaunch Slice in original fizzy form

The fizzy Slice will be 30 percent cheaper than other carbonated and non-carbonated drinks that Pepsico has in India, priced at Rs 12 for 250 ml PET b...

Dream11 partners with Happy mcgarrybowen for new brand identity

Happy mcgarrybowen has been mandated with redesigning the brand’s logo, along with creating a comprehensive visual identity guidebook for implementati...