You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

Lowe Lintas crafts Caratlane's #GetDiwaliReady campaign

The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

Havas Media bags integrated media mandate of Sterling Holiday Resorts

Sterling Holiday Resorts is one of India's leading leisure hospitality companies

Dharma 2.0 bags Adar Poonawala's account for the Clean City initiative

Alia Bhatt and Varun Dhawan feature in two ad campaigns to highlight the importance of living in a clean city

Samco Securities assigns Public Relations & Communication duties to Archer Frères Communications

The consultancy will strategise public relation agendas in line with Samco’s communication goals

Dr Subhash Chandra to be Chief Guest at exchange4media Conclave 2017

Dr Subhash Chandra is a legendary media baron whose journey has inspired millions

Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...

Zee TV unveils its brand new logo and philosophy, ‘Aaj Likhenge Kal’

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

DDB Mudra Group amplifies Gujarat FortuneGiants in ongoing season of Vivo Pro Kabaddi League

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

HUL appoints Srinivas Phatak as CFO and Executive Director, Finance and IT

Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017

Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.

GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets

Mattel's Strategy to Win Millennial Parents Decoded

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

iCubesWire bags digital mandate for Printronix

The responsibilities include managing digital media and creative mandate for Printronix

Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of...

Marketing your way to millennials' hearts

At the exchange4media BW APPLAUSE Conclave & Awards 2017, experts came together to discuss what millennials expect from brands and brand experiences

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

The event industry is completely focused on ‘India’, and ignorant of ‘Bharat’: Anirban Das Blah, Founder, Kwan

Blah was one of the many esteemed speakers at the exchange4media BW Applause Awards held on October 6, 2017 in Mumbai

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

IGNORE: Building Lasting Brands Is About Romancing With Risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies Ltd spoke about the importanc...

Httpool appoints Milind Pathak as Managing Director, Southeast Asia

Pathak will be responsible for laying the foundation and setting up of Httpool in Jakarta