Top Story


Home >> Marketing >> Article

Ramdev Baba’s Patanjali Yogpeeth fined Rs 6.83 lakh as entertainment tax

Font Size   16
Ramdev Baba’s Patanjali Yogpeeth fined Rs 6.83 lakh as entertainment tax

Patanjali’s tryst with controversy continues. This time Ramdev Baba’s Patanjali Yogpeeth and Yoga Gram management has reported to get into trouble with the Haridwar district administration slapping a notice on the firm to cough up Rs 6.83 lakh as entertainment tax. Adding to that, there’s a penalty of Rs 20,000 for evading it.

According to media reports Patanjali Yogpeeth Phase-I and II located on Haridwar-New Delhi national highway were inspected last December. Reports say that it was revealed that a total of 1,139 cable (satellite TV) connections were being used at all the institutions and control rooms were established by the management without permission. The notice has reported to mention that it’s violation of rule-3 of Cable Television Networks (Regulation) Act. Notice has been sent to the institutions but the latter claims to have not received it as per media reports.

Last December a fine of Rs 11 lakh was imposed on Yoga guru Ramdev Baba's FMCG company, Patanjali Ayurved, by a Haridwar city court on charges of misbranding and misrepresentation of its products. The court of Lalit Narain Mishra, Haridwar's Additional District Magistrate, found the company guilty of releasing misleading advertisements by selling certain products, which mention being manufactured by Patanjali but are actually manufactured by some other firm. A case was filed in the court against the company in 2012 by the District Food Safety Department after samples of mustard oil, salt, pineapple jam, besan and honey produced by Patanjali had failed quality tests at Rudrapur laboratory.

Citing Section 52 (misbranding) and Section 53 (misleading advertisement) of the Food Safety and Standards Act, 2006 as well as Section 23.1 (5) of Food Safety and Standard (Packaging and Labelling Regulations, 2011) Act, the court has ordered Patanjali to pay the fine within a month.

Then 2016 saw Patanjali Ayurved pulled up by the self-regulatory body of advertisement Industry, ASCI for its 33 advertisements  during April 2015 and July 2016 appearing in various media such as TV, Print and Product packaging and in various sectors such as Food and Beverages, Personal care, Health care etc.

Tags Patanjali Ayurved Patanjali Yogpeeth Haridwar Ramdev Baba

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...