Top Story

e4m_logo.png

Home >> Marketing >> Article

Paytm appoints Jaskaran Kapany as Vice President, Marketing

04-May-2015
Font Size   16
Share
Paytm appoints Jaskaran Kapany as Vice President, Marketing

Paytm has appointed Jaskaran Kapany as Vice President, Marketing. Kapany has over 12 years of experience in the field of Advertising & Marketing. Prior to Paytm,  he was VP, Marketing & E-commerce, at ICICI Prudential Life. As Vice President - Marketing at ICICI Prudential, he spearheaded all national brand-building, consumer initiatives & was responsible for making ICICI Prudential an iconic & most trusted branded over the years. He was responsible for the ICICI’s ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.

His functional expertise includes large scale brand building, strategy, consumer insights, media strategy, buying & research.

Prior to ICICI Prudential, he worked at Lowe Lintas  & JWT on brands like Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC), etc.
 

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’