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Mindshare bags 11 metals at Audacity ICMA 2017

08-September-2017
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Mindshare bags 11 metals at Audacity ICMA 2017


exchange4media held the second edition of the Indian Content Marketing Awards (ICMA), sponsored by Audacity, at Playboy Club, Mumbai, on Thursday. ICMA aims to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas and concepts to create exceptional brand stories.


This year a total of 31 awards were given away. Mindshare led the race with a total of 10 metals, which included 1 Gold, 5 Silvers and 4 Bronze metals. Mindshare also took home the Platinum Award. Apart from this, Rajeev Ranjan from Mindshare also won a Gold in the ‘Young Gun of Content’ category.

 







McCann Worldgroup Communications ended the night with 1 Gold, 2 Silvers and 1 Bronze metal. The 120 Media Collective won a Gold for “The car that spoke!” for Tata Motors while Sparkt Pvt Ltd won a Gold for Star Plus’ Nayi Soch campaign.



In The Young Gun of Content category, Ankit Dave from The Wadhwa Group won Gold and Yuvraj Pirgonda Gorule from Scarecrow Communications won a Silver.


The complete list of winners can be seen below:




























































































































































































































































































































































































































































































Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Character Led Branded Content

RCB Insider

Experience Commerce

Royal Challengers Bangalore

SILVER

Best Character Led Branded Content

When Chhota Bheem became a fan of Chocos Chhota-Laddoo

Mindshare India

Kellogg's Chocos

SILVER

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Content Marketing Annual Plan

Engaging Readers through Content

Jagran Prakashan Ltd

Dainik Jagran

GOLD

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Content Marketing Launch/Relaunch

The car that spoke!

THE 120 MEDIA COLLECTIVE

TATA Motors

GOLD

Best Content Marketing Launch/Relaunch

Flying Basin

WATConsult

Emmami Group

BRONZE

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Content Marketing Multi-year Program

Creating a Newspaper for the Future by the Future

Jagran Prakashan Ltd

Dainik Jagran

SILVER

Best Content Marketing Multi-year Program

Innovation Jockeys - the hunt for India's most innovative minds across campuses

Yahoo Indian Pvt. Ltd.

Accenture Services Pvt. Ltd.

BRONZE

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Content Marketing on Print

Kellogg's Chocos Made Tinkle - Tinklecious

Mindshare India

Kellogg's Chocos

BRONZE

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Content Marketing on Social Media Platform

#TeaForTrump - Trumping Donald Trump

#ARM Worldwide

TE-A-ME

SILVER

Best Content Marketing on Social Media Platform

Healthy Hands

WATConsult

Savlon

SILVER

Best Content Marketing on Social Media Platform

Dove Change the Rhyme

Mindshare India

Dove

GOLD

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Content Marketing on TV

Lux Golden Rose Awards

Mindshare India

Lux

BRONZE

Best Content Marketing on TV

Bharat benz IRT

Mindshare India

Bharat benz IRT

BRONZE

Best Content Marketing on TV

Nike - Da Da Ding

Mindshare India

Nike

BRONZE

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Content Marketing- Experiential

Kurkure Family Express

Mindshare India

Kurkure

SILVER

Best Content Marketing- Experiential

LOO-WITH-A-VIEW

Mindshare India

Domex

SILVER

Best Content Marketing- Experiential

Dettol Germbursters

McCann Worldgroup India

Dettol Handwash / Reckitt Benckiser

SILVER

Best Content Marketing- Experiential

Paytm Sweet Change

McCann Worldgroup India

Paytm

SILVER

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Crowd Sourced (user generated) Content

#StartSomethingFresh

MediaCom Communications Pvt Ltd

Doublemint

BRONZE

Best Crowd Sourced (user generated) Content

Jump For Health

Dentsu Webchutney

Aditya Birla Health

SILVER

 

 

 

 

 

Best Digital Branded Content (Non-Video)

 

NO WINNERS IN THIS CATEGORY

 

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Digital Branded Content- Video

Reebok - Fit To Fight

Isobar India

Reebok India

BRONZE

Best Digital Branded Content- Video

FilterCopy & Furlenco present "If Parents Behaved Like Us"

Pocket Aces Pictures Pvt Ltd

Furlenco

BRONZE

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Integrated Branded Content

Kurkure Family Express

Mindshare India

Kurkure

SILVER

Best Integrated Branded Content

Mirinda - Release the Pressure

Mindshare India

Mirinda 

SILVER

Best Integrated Branded Content

L'Oreal Paris_CCG_ #JoyOfColouring

McCann Worldgroup India

L'Oreal Paris

BRONZE

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Marketed Branded Content

Nayi Soch

Sparkt Private Limited

STAR PLUS

GOLD

Best Marketed Branded Content

Sonata Act Now

BIG FM

Sonata

BRONZE

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best Radio Led Branded Content

Dead Hour by NESCAFÉ

McCann Worldgroup India

NESCAFÉ

GOLD

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Best use of Mobile Medium for Marketing

Mobile Asana

WATConsult

Bajaj Allianz General Insurance

SILVER

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Most Audiacious campaign of the year

Dead Hour by NESCAFÉ

McCann Worldgroup India

NESCAFÉ

GOLD

Platinum Award

 

Mindshare India

 

GOLD

 

 

 

 

 

Category

Entry Name

Entrant Company Name

Client Company Name

MEDAL

Young Gun of Content

Raj Comics

Rajeev Ranjan

Mindshare India

GOLD

Young Gun of Content

Indian Army

Ankit Dave

The Wadhwa Group

GOLD

Young Gun of Content

Fevikwik

Yuvraj Pirgonda Gorule

Scarecrow Communications Ltd.

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