Top Story

e4m_logo.png

Home >> Marketing >> Article

Kadence International rolls out in India with 55 offices

13-July-2011
Font Size   16
Share
Kadence International rolls out in India with 55 offices

Privately-owned market research and insight agency, Kadence International, has opened 55 offices across India after winning new projects totalling over $2 million. The expansion has resulted in the appointment of 225 permanent staff to manage these locations, which will be supported by over 700 interviewers and supervisors on a daily basis to assist in the delivery of live projects.

The new operations will deliver fieldwork services that will support Kadence International’s insight offices in Delhi and Mumbai – which host the 150 seat call centres and the insight teams. This brings the total number of Kadence operations in India to 57. The agency has plans to further expand its CATI facilities in three cities and open an additional full service office in Chennai before the end of the year.

Sarvjeet Panesar, Managing Partner at Kadence International India, commented, “We are delighted to have had the resources to launch such an extensive operation across India, and employ passionate teams that are experienced in gaining the views and opinions of local people and turning this into actionable insight. As India is such a vast and diverse country, having an on-the-ground presence is invaluable in providing accurate and current data to organisations operating in these communities. Our reach is attracting significant attention from those managing government and not-for-profit research projects in India as well as other market research agencies.”

Simon Everard, Kadence International’s Global Chairman, added here, “Kadence International has adopted an approach globally that allows us to have a local presence in the countries and communities we serve. The recent new account wins by the Indian team and the work to launch new locations are extremely impressive and we look forward to Kadence’s continued growth in this vibrant market.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO