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Guest Column: The whiff of opportunity in festive airs

The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH

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Jaideep Shergill
CEO, MSLGroup India

Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is grow...

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Guest Column: The whiff of opportunity in festive airs

By guestcolumn@exchange4media.com Wednesday Oct 22, 2014

The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH