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Matthew Amroliwala and Kamal Bali on brand building in a tech-propelled age

In a conversation with BBC’s Matthew Amroliwala, Kamal Bali, MD of Volvo India, talks about how the evolution of media and technology impacts consumerism and brand building

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Jaideep Shergill
CEO, MSLGroup India

Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is grow...

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Matthew Amroliwala and Kamal Bali on brand building in a tech-propelled age

By content@exchange4media.com Friday Mar 27, 2015

In a conversation with BBC’s Matthew Amroliwala, Kamal Bali, MD of Volvo India, talks about how the evolution of media and technology impacts consumerism and brand building