Top Story


Home >> Marketing >> Article

Dabur calls for BTL pitch for Gulabari Miss Fresh Face 2010

Font Size   16
Dabur calls for BTL pitch for Gulabari Miss Fresh Face 2010

FMCG major Dabur Foods Ltd has called for an activation pitch the ‘Gulabari Miss Fresh Face’ concept. The agencies have been invited to give presentations on how they could make the event, being carried out from Uttar Pradesh, successful. According to senior sources in the industry, Mirchi Activation and ART Events and Promotions are the two names that have been shortlisted by the brand and the account will be handed over in the first week of December.

The pageant is being organised to discover a fresh new face from Uttar Pradesh, a face that embodies the values of Dabur Gulabari.

Dabur Foods believes in appointing agencies who have regional experience when it comes to individual BTL activities and events. Overall, Dabur Gulabari has a business value of Rs 70 crore for the FMCG major.

Earlier, Gulabari Miss Fresh Face Hyderabad 2010 was organised in the month of August, which received an overwhelming response, according to the company officials.



Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3