Social media is fundamentally a philosophy the way we have adopted it: Sushant Sreeram, Xiaomi

At the Pitch CMO Summit, Sushant Sreeram, India Marketing Head, Xiaomi, spoke on ‘The innovative route of marketing via consumer communities’

Pogo bets big on ‘Chhota Bheem’; plans afoot to take it to multiple platforms

Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to va...

Britannia goes ‘Back to School’

Cashing in on its ‘Back to School’ initiative, Britannia Industries Ltd had introduced the Britannia ‘Back to School’ goodies, which could be obtained...

Kalaignar TV’s kids’ channel, Chithiram TV, goes on air from June 3, 2010

Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour i...

Jetix/Toon Disney rebrands into Disney XD from Children’s Day

Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment bran...

Walt Disney Co India sets up Disney Media Solutions & Alliances

Banking on the ‘Disney Difference’, Walt Disney Company India has set up a specialised unit – Disney Media Solutions & Alliances. The attempt is to br...

Turner’s Duncan Morris demystifies the New Gen

exchange4media caught up with Duncan Morris, Vice President, Research and Marketing Development, Turner International Asia Pacific Ltd, on the occasio...

Amar Chitra Katha tales to come alive on Cartoon Network and POGO

ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic co...

Kalaignar Television Network to enter regional kids’ TV space with Chithram

Kalaignar Television Network is gearing to enter the regional kids’ television space with Chithram, which will compete with Sun Network’s kids’ channe...

POGO launches its 10th original production – ‘FAQ’

POGO has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies,...

Disney gears for Hannah Montana’s new season and theatrical release

Walt Disney Television India is all geared for the new season of ‘Hannah Montana’, which is breaking in April 2009, and the subsequent theatrical rele...

Disney’s KidSense 3 unlocks the emerging ‘codes’ of tweens in India

The third edition of Disney’s KidSense has unveiled the new tween ‘codes’ that are replacing the old tenets for tweens in India. These emerging codes...

Jetix gets a Boost for Season 2 of ‘Jetix Action League’

Jetix is all set to host the Jetix Action League 2.0 in association with Boost in January 2009. The initiative will reward the five best school teams...

SRK’s Red Chillies Entertainment to present ‘LI’LStar Awards Show’ on Star Plus

Star Plus is all set to introduce an awards show just for kids and by the kids. The Surf Excel LI’LStar Awards Show will air on Sunday, December 14 at...

Toonz to bring to life Chandamama stories on the big screen

After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for...

Maneesh Pharma joins hands with Disney for baby care products

Maneesh Pharmaceuticals Ltd has tied up with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby bran...

Boost unveils new brand campaign – ‘More I Play, More I Learn’

Malt-based health drink Boost has launched in its new avatar with ‘Power Energizers’. The new Boost will be supported by innovative packaging, a fresh...

Disney Consumer Products launches ‘Roadside Romeo’ merchandise in India

Yash Raj Films has embarked on a marketing drive for its first ever animation venture, ‘Roadside Romeo’, which tells the story of an adventurous canin...

Disney Channel to offer a 3D experience with Hannah Montana & Miley Cyrus

Disney Channel is presenting a 3D experience for the first time on Indian television with the premiere of ‘Hannah Montana & Miley Cyrus: Best of both...

‘Skatoony’ quiz show returns on Pogo from September 21

Pogo is launching a new season of the ‘Skatoony’ quiz show on September 21. The show would be aired on Sundays at 11:00 am. In line with Pogo’s endeav...

Kids Media India in strategic pact with WWE; eyes bid for an IPL team

Kids Media India (KMI), a subsidiary of Spacetoon, has inked an exclusive licensing partnership with World Wrestling Entertainment (WWE) for the latte...

Disney Channel to bring ‘Break Time Masti Time’ from October

Disney Channel is launching ‘Break Time Masti Time’, based on the storytelling format, to mirror the fun, laughter and antics of 14-year olds during t...

Britannia’s brand mascot ‘Funtoon’ to debut in ‘Hari Puttar’

Placing brands strategically in various films is passé, it is now time for brand mascots to take a bow in films. Britannia’s Treat mascot, Funtoon, wi...

Nick to go blank on September 27 for ‘Let’s Just Play’ initiative

Nick along with Boost has announced ‘Let’s Just Play’ – an initiative to motivate kids and their parents to work towards a healthy and playful lifesty...