International: Hottest media property that's not for sale? Time Inc.<br>But skeptics question top execs' real long-term intentions

Time Inc. consistently makes impressive double-digit profit margins and is considered by many a good media business, a still-growing company with as-y...

International: J&J Puts $3 Billion Global Media Account in Play<br>Universal McCann, Initiative, OMD and MindShare Expected to Give Chase

It's official: Johnson & Johnson has put its $3 billion global media-buying and -planning account into review. A global media review has been anticipa...

International: Advertisers Salivate Over YouTube Killer<br>NBC-News Corp. Deal Meets Demand for Online Video From Professionals

How would you like to advertise in professionally created video content, available online with massive scale and reach?

International: For marketers social media soars, mobile and gaming lag<br>E-mail, search remain the interactive marketing channels to watch in 2007

What emerging channels will nab the most marketer interest this year? Despite the hype around tactics such as mobile and gaming, adoption of those are...

International: Phoning It in: Content created by cell users will be ad 'Bonanza'<br>Mobile helps marketers engage consumers and may catapult MySpace, YouTube to new heights

The allure of consumer-generated content -- and the ad revenue it could generate -- has fueled two of the biggest deals in the digital space, Google's...

Virgin Atlantic Airways unveils new campaign for Upper Class

Created by Ogilvy, Delhi, the campaign targets the airline’s primary markets of Delhi and Mumbai, with a mix of outdoors, newspapers and magazines for...

International: IQ Report: Why connecting matters more than page views on networking sites

While there are obvious caveats with any measure of Internet audience—the FIM number includes properties besides MySpace, and Yahoo has some social-ne...

International: TV, Print trigger net searches

Traditional advertising plays a key role in prompting consumers to search for merchandise online, according to a study by the Retail Advertising and M...

International: YouTube faces challenge

In an unprecedented joint offensive aimed at defending the audience of the traditional networks on the Internet, News Corp. and NBC Universal have for...

International: Google tests action-priced ads

Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions.

International: New Media: Can't sit through a :30? How about a 5-minute ad?<br>Hitachi, others bet consumers will sit through docs.

Corporate videos aren't most people's idea of must-see TV, but a few brands are betting that consumers will seek them out on the Web.

International: A brand new Time<br>What everyone else would have done with the redesign

Time magazine delivered the first issue of its big redesign last Friday, so Advertising Age asked an unusual mix of observers -- including media buyer...

International: J&J jolts 'Old' media with $250 million ad spend shift<br>As rivals talk, giant puts money where its mouth is -- Digital Formats

Staid Johnson & Johnson is proving to be marketing's Elvis Presley: While rivals talk up nontraditional marketing without changing measured-media spen...

International: At stake in Viacom vs. Google lawsuit: Future of Media<br>Defining ownership in an age of fluid content

You've heard it a thousand times: Content wants to be free on the internet. Of course, there's just one little problem with that -- it costs a lot o...

International: Magazines do video, with Brightcove Rodale, Hachette, Hearst team with web-TV company

Magazines' essentially forced march into the video business accelerated today, as Hachette Filipacchi Media U.S. and Rodale unveiled their partnership...

International: Why a strong brand is a search marketer's best asset<br>Travelocity: Nonbranded keywords only convert 4% of searchers

For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions...

International: Marketers push for brand-specific commercial ratings<br>ANA TV committee wants more granular data

Nielsen's commercial-ratings data hasn't been released yet -- advertisers and networks alike will have to hold their breath until May -- but marketers...

International: Viacom sues Google’s YouTube for $ 1 bn for copyright infringement

Viacom has filed a suit against Google for massive intentional copyright infringement of its entertainment properties by YouTube. Besides damages, the...

International: Why simplicity is the key to mastering mobile web<br>As cellphone browsing takes off, marketers find slow connections, tiny screens require unique approach

Publishers, marketers, mobile-commerce companies and even a growing group of bloggers are building websites heavy on text and light on simple graphics...

International: Marketers, Web bigs rush to crack local-search code<br>Market to rocket to $13 billion, but efficiently using tool difficult for many players

As more consumers go online to research and shop for services, the local-search market is expected to grow to $13 billion in 2010 from $3.4 billion in...

International: Daily newspapers and radio find unlikely ally in Google<br>Local media ad sales test boosts revenue for NYT, 'Seattle Times'

Maybe it's no surprise that Google's effort to help small and medium-size advertisers buy offline media such as newspaper space and radio spots appear...

International: Marketers' Digital Plan? Destroy the Silo<br>Major players in industry reject specialist approach at Ad Age Digital Confab

Make your brand marketing useful to your consumers. Orient around the big idea. Measure everything. That such mainstream, macro-marketing concepts pla...

International: Is print dead? Not on your (second) life

Brand relationships and authenticity are, after all, the critical foundations of print. Given the past decade's focus on digital, it might seem counte...

International: Consumers eye mobile web

Twenty-five percent of those surveyed said they would use mobile Web access more this year. The mobile Internet still has a long way to go before it b...