Top Story


Home >> Industry Briefing >> Article

TrulyMadly chooses InMobi as their ad monetization partner

Font Size   16
TrulyMadly chooses InMobi as their ad monetization partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.


Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For advertisers who are constantly hunting for innovative ways to reach out to their users, TrulyMadly is the perfect app. With a huge urban active user base in the age group of 18–34 years across male and female audiences, TrulyMadly provides inroads for brands who aim to target mobile-first audiences such as millennials. Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-performance creative to the right audiences.” 


Talking about the partnership, Rahul Kumar, Co-Founder, TrulyMadly said, “After evaluating multiple partners for monetization, we decided to go ahead with InMobi. While we were aware of the benefits that the InMobi SDK offers across ad experiences and yield optimization, we were also surprised at the ease and rapid go-live of the integration. As a mobile-first player for almost a decade, InMobi has always been at the forefront of delivering great ad experiences to users. InMobi continues to be a collaborative and strategic partner for TrulyMadly.”


Explaining this partnership, Navin Madhavan, Head of Supply & Partnerships, InMobi (India) said, “In this tie-up, we will be adding an SDK code to their app. This will help in blending the exclusive ad slots created by us with the app. This in-turn will help in engaging people in a non-intrusive user experience.”

Tags InMobi TrulyMadly Vasuta Agarwal Rahul Kumar

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...