Top Story


Home >> Industry Briefing >> Article

Times OOH creates visibility for Lotus Green

Font Size   16
Times OOH creates visibility for Lotus Green

Times OOH recently executed a campaign for Lotus Green – ‘Live the Difference’ at the Delhi-Noida-Delhi (DND) Flyway. Lotus Green is embarking on a journey of establishing a new corporate identity inspired by the Lotus plant. This campaign aims to highlight the transition from the old to the new, breaking old stereotypes and thus ushering a new paradigm for the brand. Their corporate vision is committed to developing sustainable communities for a better tomorrow for everyone. 

Any brand communication is incomplete until the essence of the brand message is heard and accepted by the stakeholders.  DND flyway being a prime location for any NCR real-estate developer to connect with their audience makes it the perfect advertising spot.  In order to evangelize the brand message of the Lotus Green campaign - ‘Live the Difference’, Times OOH strategically selected various display formats at DND to deliver maximum reach and frequency and to ensure high impact. To add an element of innovation, letter cut-outs were placed at strategic points, thus creating immense visibility for the brand.

An eye-catching 10 feet high letter cutout, standing tall at the left hand side of the Delhi-Noida route enhances the brand salience of Lotus Green and immediately grabs the attention of the audience. Some of the other media formats include the frequency builder pole kiosks, which weave together a brand story from the Ashram exit to the Noida entry clovers with symbolic messages. Times OOH selected a few media sites of more than 1000 sqft to amplify the Lotus Green campaign. Thus, Times OOH constantly delivers solutions as per brand requirements to guarantee customer satisfaction.

Sunder Hemrajani, Managing Director, Times OOH, said, "Being the pioneer in the out-of-home industry, Times OOH has been striving to benchmark the industry best practices by providing innovative solutions for any brand communication, thus creating high value for our clients. Our latest campaign executed for Lotus Green – ‘Live the Difference' has set a remarkable standard for us as an organization and the industry.”

Commenting on the campaign, Anubha Laroiya, Vice-President, Marketing Communication, Lotus Greens, said, “Our brand association with Times OOH goes back a long way, and brings to mind some happy brand experiences. I appreciate the Times OOH team’s quick adaptability to new trends and technologies in the domain and their deployment on select vantage locations, such as the DND Flyway. It helps to give the brand instant recognition and shine with the intended target segment.”

Tags Times OOH Lotus Green DND Flyway Anubha Laroiya Sunder Hemrajani

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...