Top Story


Home >> Industry Briefing >> Article

Spectranet rebrands to 'Spectra'

Font Size   16
Spectranet rebrands to 'Spectra'

Spectranet, a fiber internet service provider today unveils its new brand name – Spectra and website – part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai, and Bangalore.

 With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. Company’s new website takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors.

 The company roped in Ochre, a brand and experience consultancy based in London and Dubai. The consultancy has been working closely with the leadership team and customers to create the overall brand expression and experience strategy. Commenting on the announcement, Udit Mehrotra, MD & CEO - Spectra, said “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating. We are fully committed to offering higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries”

The company has forged a partnership with content service provider and is also planning to add more content solutions for its customers.

 “People have become more device agnostic to video streaming, gaming, education, video conference, medical assistance or governance; consumers are looking for high-speed internet to access these services. They are craving for connectivity and looking for an option that is reliable. We have internet bandwidth to meet the growing need in urban areas of the country. Our new offerings will help our customers connect to devices and make their life better, right from streaming movies to researching homework assignments and more,” Mehrotraadded.

Tags Spectranet Spectra

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...