Top Story


Home >> Industry Briefing >> Article

Patrika to launch its annual shopping extravaganza, Shopper's Republic of India

Font Size   16
Patrika to launch its annual shopping extravaganza, Shopper's Republic of India

Patrika Group, one of country's leading media conglomerates, is all set to kick-start a bigger and better version of its annual shopping extravaganza. Earlier known as Jaipur Shopping Festival (JSF), the event is now rolled out in an all new format – Shoppers' Republic of India (SRI). The sixth edition of SRI will be held for more than 40 days from September 21 to October 31, 2017. With fresh enterprises, mind-blowing offers, exciting prizes and amazing gifts, SRI 2017 assures this Diwali to be filled with surprises.


Owning to the grand success of the event in its first five editions, SRI has now become an annual entity. The huge popularity of this fest has encouraged the group to spread its footprint in 16 cities across four states – Rajasthan, Madhya Pradesh, Chhattisgarh and Delhi. This year, SRI will be organized in Jaipur, Jodhpur, Udaipur, Kota, Bhilwara, Pali, Alwar, Bikaner, Shri Ganganagr, Indore, Bhopal, Jabalpur, Gwalior, Chhindwara, Bhillai, Delhi, Gurgoan and Noida.


The current edition of the event will be the biggest so far in its six-year history with over 15,000 retailers partnering with SRI across 16 cities. Decoration of the city, which has been one of the most exciting parts of the event, will now be taken forward to as many as 90 markets, where SRI special gates and kiosks will be set up. This year, a number of exciting events in multiple categories such as music, dance, tourism, culture etc. will be organized where several popular celebrities will take part to amplify the festive delight among shoppers visiting the city during this fest.


Raffle Concept


Like each year, prizes worth crores of rupees can be earned in multiple categories through a unique raffle plan. SRI campaign highlights these Raffle partners through various promotional activities to generate footfall at their stores.


Raffle Partners


The shopping festival connects the retailers with the customers through this Raffle Coupon. The end customers who have this raffle coupon are eligible to take part in the Lucky Draw. Retailers/Food Joints/Market associations who buy these Raffle Coupons from the Patrika Group become their Raffle Partners. The coupons are exclusively available at their outlets and that is what differentiates them from other retailers of the city. The Raffle partners extend this coupon to their customers on every purchase of Rs 1000 (in case of Apparels/Dining/Home Décor & Furnishings and other small ticket items) and Rs 5000 (in case of Jewellery /Electronics /Furniture/ Automobiles and other big ticket items).

Tags Patrika Group Shopper's Republic of India annual fest

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...