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My FM hikes advertising rates by 20 pc

23-April-2013
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My FM hikes advertising rates by 20 pc

My FM has announced an increase in its advertising rates by 20 per cent. Reportedly, the decision to hike rates was taken to address the current inventory crunch and comes as a reflection of changing market dynamics.

Commenting on this, Harrish M Bhatia CEO, My FM, the radio business of Dainik Bhaskar Group, said, “Our advertisers know the value proposition we offer, based on our local market understanding backed by our leadership in retail market. The new price structure is designed keeping the interest of both clients and listeners in mind.”

The previous quarter has seen a decent traction in terms of advertising activity and a number of retail players were seen coming on board.
 

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