Top Story


Home >> Industry Briefing >> Article

MY FM's Raksha Bandhan campaign solidifies bond with soldiers

Font Size   16
MY FM's Raksha Bandhan campaign solidifies bond with soldiers

On the occasion of Raksha Bandhan, MY FM initiated a campaign, “Ek rakhi fauji ke naam”, where listeners could send rakhis to the soldiers stationed at various borders. This year, MY FM successfully collected a whopping 2,99,446 rakhis across its network of 30 stations for soldiers at Akhnoor.


The idea was to honour the real heroes, men/women who keep our “azaadi” secure by protecting our borders and to show love, respect and gratitude towards them. The two-week long activity saw people turning up to MY FM studios in huge numbers. In fact, a lot of schools, colleges and corporates came forward with a huge number of rakhis. 


Speaking on the initiative, Viplove Gupte, CPO, MY FM adds, “It’s a simple initiative. We asked our listeners to send in their good wishes with rakhi to the brothers who fight valiantly for us and protect us all the time from all kinds of attacks from enemies. Our RJs, RJ Meenakshi (New York award winner/IRF Zurich winner), RJ Archana (IRF award winner of best Gujrati show), RJ Viny (AIB London award winner) and RJ Shonali from Jaipur will be going to Army camp in Akhnoor, district Poonchh and will be tying the rakhis to the brothers at the border.”


RJ Meenakshi went last year too and when she shared her experience of meeting 200 brothers of a battalion and how these toughies cried when she tied rakhi to them because they hadn't seen a family member in many months, was an extremely moving thing for all of us. We are going to a different location this time.


All four RJs will be hosting shows live from that location for our listeners back home to know about the real life of these bravehearts. We would like to thank our listeners who just would not stop pouring in to our offices in each city and they kept bringing more rakhis and trust me, it was difficult to say no to this kind of selfless love and hence we kept on accepting. The soldiers should know that they have millions of family members, especially sisters who are proud of them.”

Tags MY FM Raksha Bandhan campaign soldiers

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...