Top Story


Home >> Industry Briefing >> Article

Creativeland Asia wins silver at CLIO awards for #UnitedByHalf

Font Size   16
Creativeland Asia wins silver at CLIO awards for #UnitedByHalf

Creativeland Asia, one of the leading independent communication companies, won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United Colors of Benetton’s #UnitedByHalf campaign. The campaign first aired in India on Valentine’s Day and received an overwhelming response. Following which, Benetton released it globally on International Women’s Day. 


Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said, “With the #UnitedByHalf campaign, the Benetton India team rolled out a movement that seeks to involve both men and women in achieving equality of both genders in India. It was heart-warming to see the response to the campaign when we launched it – both in India and across the globe. What I’m really proud about is that true to the Creativeland way, this Silver has been won on a real piece of work on a global brand like Benetton.”


On winning the award, Sundeep Chugh, Chief Executive Officer and Managing Director, Benetton India said, “The WE Program (Women Empowerment Program is a long-term, Benetton Group sustainability program aimed at supporting the empowerment of women worldwide. The #UnitedByHalf campaign was a part of this, and our way of changing society’s perspective, celebrating women as equal partners, and actively standing for her right to an equal life. It helps a lot when a campaign such as this is appreciated at a global awards platform such as the CLIO Fashion & Beauty Awards and we hope that people will continue supporting and promoting the idea of Women Empowerment.”


Through #UnitedByHalf, Benetton started a conversation on gender equality. Envisioning a world where women demand their equal half, the campaign called on not only women,

but also men to champion the cause. It focused on three issues: girl child education, gender

wage gap and the career-family trade-off.

Tags Creativeland Asia CLIO Fashion & Beauty Awards United Colors of Benetton

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...