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New markets & fortifying base boost dailiesí readership
10/28/2011

Leading dailies have seen substantial surge in readership over the last two years. Lintas Media Group & e4m analyse what contributed to this growth. more...
 
Tech magazine readership up 22 pc from 2009 R1
10/28/2011

While there has been an overall uptrend of 22 per cent in readership of technology magazines over that of 2009 R1, when compared to 2010 Q2, there has been a decline of 13 per cent. more...
 
Periodicals on agriculture see 44% fall in last 2 yrs
10/28/2011

The Agriculture magazine segment, present only in regional languages, has seen an overall decrease in numbers. The segment has lost close to 31,000 readers in the last one year. more...
 
Health magazines register decline in readership
10/27/2011

There has been a 12 per cent fall from 2009 R1 for health publications, a loss of 3.96 lakh in average issue readership (AIR). more...
 
Religious mags lose 32 pc readers over 2 yrs
10/27/2011

Religious TV channels hit readership of religious magazines. Year-on-year decline in readership stands at 14 per cent (-1.21 lakh). more...
 
Kidsí magazines fail to attract young readers
10/21/2011

Most of the kids’ magazines have seen a downward trend in the latest Indian Readership Survey, losing a total of 9.19 lakh readers over the last two years and 8.80 lakh in the last one year. more...
 
Sports magazines see a slide in readership
10/21/2011

Cricket content continues to drive the overall market for sports magazines. However, the genre has lost 2.63 lakh readers in the last two years. more...
 
Outlook remains glum for career/ education magazines
10/21/2011

Most education or career related magazines have seen a downward trend in overall growth as per the IRS 2011 Q2 results. Pratiyogita Darpan tops the list with an average issue readership of 21.54 lakh. more...
 
Overall decline in readership for magazines
10/20/2011

Even as magazines have struggled to regain their readership base over the last two years, there has been a positive growth of 7 per cent for English and Hindi language magazines as compared to last year. more...
 
Travel magazines grow by 31 pc over 2009 R1
10/20/2011

The average issue readership (AIR) of the travel magazines genre has gone up by 31 per cent over 2009 R1 and by 12 per cent over 2010 Q2. Bhraman tops the list with an AIR of 2.57 lakh. more...
 
Gains for home decoration publications
10/20/2011

As per the IRS 2011 Q2 results, the ‘Home Decorations’ category has seen significant growth over 2010 Q2 (1.87 lakh/ 81 per cent gain) and 2009 R1 (3.38 lakh/ 417 per cent gain) in AIR. more...
 
Tech magazine readership up 22 pc from 2009 R1
10/20/2011

Digit, the monthly magazine from 9.9 Media, has seen a robust growth of 57 per cent over the last two years in the Technology magazines category. The ‘Agriculture’ segment, however, has seen an overall decline in numbers. more...
 
Fragmented content hits womenís lifestyle magazines
10/20/2011

Hello has emerged as the biggest gainer from last year in the women’s lifestyle magazines segment, increasing readership base by 68 per cent, even as ‘Society’, with the highest AIR, retains the top spot in this segment. more...
 
General interest magazines register 15 pc decline over 2009 R1
10/19/2011

As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha. more...
 
No cheer for womenís magazines; regional mags fall 14 pc over 2009 R1
10/19/2011

Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period. more...
 
Auto/cars magazine segment grows by 16 pc over 2009 R1
10/19/2011

With magazines ‘Auto Car’ and ‘Overdrive’ leading the genre, the AIR of the Auto/Cars segment has grown by 2 per cent over last year, and by 16 per cent over IRS 2009 R1. Entry of international titles like ‘BBC Topgear’ has already started showing positive growth... more...
 
Decline of 21 pc for film-based magazines over 2009 R1
10/19/2011

The going has not been all that well for film-based magazines as even established English magazines such as ‘Filmfare’ and ‘Stardust’ struggled to retain readers. Publishing exclusive content is the only driver for them. Meanwhile, the genre has also seen stiff competition from new players like ‘People’ and ‘Hello’... more...
 
Business magazines grow by 19 pc over 2009 R1
10/18/2011

While the Indian Readership Survey (IRS) results have shown negative trends for special interest periodicals, business magazines, though with low readership base, continue to grow over the years with proliferation in titles and targeted content. Healthy growth is seen across titles, except for Business India and Business & Economy. more...
 
Mixed bag for dailies & magazines in Maharashtra
10/17/2011

Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period. more...
 
English publications fare better than regional in Goa
10/17/2011

Newspapers in Goa have not witnessed encouraging year-on-year results, with the loss in average issue readership (AIR) exceeding the gain by two-fold. Among the top 10 dailies in the state, while combined y-o-y decline in AIR is 93,000, the overall gain only comes to 28,000. more...
 
Dailies register decline in HP; mixed results for periodicals
10/17/2011

It has turned out be a bad year for dailies in Himachal Pradesh as per the IRS 2011 results. While the combined yearly drop in average issue readership (AIR) of the top nine dailies totalled 1.07 lakh, the total increase in AIR trailed close behind at 95,000. more...
 
Growth restored for dailies in Uttarakhand
10/17/2011

Adding almost 2.2 lakh average issue readership (AIR), top six dailies have seen growth restored in the Uttarakhand market as per the IRS 2011 Q2 results. Meanwhile, four out of the top five periodicals have added more than 1.5 lakh AIR. more...
 
Barring Bartaman, AIR declines for Bengali dailies in WB
10/17/2011

It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies. more...
 
Decline story continues for dailies in Assam
10/17/2011

As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year. more...
 
7 out of top 10 dailies see growth in Chandigarh
10/17/2011

As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter. more...
 
Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads
10/14/2011

Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year. more...
 
Dailies see growth in Gujarat; Sandesh adds 2.02 lakh readers in a year
10/14/2011

Dailies in Gujarat have seen a much more significant year-on-year performance as per the IRS 2011 Q2 results. Five out of the top ten papers have added 5.14 lakh readers over last year. more...
 
Growth in readership for topline dailies in Rajasthan; periodicals dip
10/14/2011

Topline dailies in Rajasthan have seen a growth in average issue readership (AIR) as per the IRS 2011 Q2 results, with seven Hindi dailies securing a place among the top 10 in the state. The top five dailies have added an overall 5.34 lakh readers over last year. more...
 
Magazines on the decline in Chhattisgarh; mixed bag for dailies
10/14/2011

The Indian Readership Survey 2011 Q2 results have not brought any cheer for some of the topline dailies in Chhattisgarh. Besides, nearly all top ten periodicals have also faced readers’ apathy as they reported loss of a average issue readership of almost a lakh over last year. more...
 
Daily Excelsior leads in J&K; decline for Amar Ujala, Punjab Kesari
10/14/2011

With top three magazines have seen decline in readership in Jammu and Kashmir, the average issue readership of most periodicals has either declined or was static in the last one year in the state as per the IRS 2011 Q2 results. more...
 
AIR of Punjabi & Hindi dailies decline in Punjab
10/14/2011

Barring Ajit, there has been no growth in the AIR for other Punjabi dailies in Punjab as per the IRS 2011 Q2 results. Hindi and English dailies, too, have witnessed decline in AIR. Dainik Bhaskar is the only Hindi daily that has grown over the last year. more...
 
Dailies see decline in Andhra; magazines mostly see growth
10/13/2011

Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR. more...
 
Robust growth for Hindi dailies in Bihar; Hindustan emerges leader
10/13/2011

It has been a good year for dailies in Bihar as per the IRS 2011 Q2 results, with nine out of ten posting an increase in average issue readership (AIR). The list has an equal mix of Hindi and English dailies. However, Hindi dailies reign in the top four positions. more...
 
Hindustan, Prabhat Khabar lead in Jharkhand; top periodicals lose readers
10/13/2011

Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers. more...
 
Hindi dailies, magazines on the upswing in UP
10/13/2011

Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year. more...
 
Kannada dailies and periodicals reign in Karnataka
10/12/2011

With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year. more...
 
Periodicals fare poorly in Tamil Nadu; dailies marginally better
10/12/2011

The results of IRS 2011 Q2 have turned out better for Tamil dailies in the state as compared to the IRS 2011 Q1 results. While all the top 15, barring one, were in the red last quarter, they have received some respite in 2011 Q2. more...
 
Malayalam publications emerge on top in Kerala
10/12/2011

Following the same trend as the previous quarter, Malayalam dailies as well as periodicals have made it to the top of the list in Kerala. While most of the year-on-year percentages point downward, some have seen an increase in the number of readers. more...
 
Itís a decline story for dailies in Orissa
10/12/2011

As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising. more...
 
Robust growth for dailies in Madhya Pradesh
10/12/2011

With the top three Hindi dailies adding nearly 14 lakh readers in a year, most of dailies have witnessed robust growth in average issue readership in Madhya Pradesh as per the IRS 2011 Q2 results. English dailies, however, ranked below in the tally, but have also been able to attract readers. more...
 
NBT, Dainik Jagran, NaiDunia see growth in Delhi
10/11/2011

Compared to the corresponding period last year, four out of the top five Hindi dailies have grown in Delhi as per the IRS 2011 Q2 results. Benefitting the most in the National Capital are Hindi dailies Navbharat Times and NaiDunia, which have added 1.76 lakh and 68,000 readers, respectively, over the year. more...
 
Periodicals exhibit downward trend in Chennai market
10/11/2011

As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year. more...
 
Dailies see a good year in Bangalore
10/11/2011

As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year. more...
 
Mixed bag for magazines in Kolkata
10/11/2011

Infomedia Yellow Pages leads the list among all other magazines in Kolkata with an average issue readership (AIR) of 3.49 lakh in IRS 2011 Q2, a decline of 30 per cent over the figure of 5 lakh in 2010 Q2. more...
 
Mint, HT emerge fastest growing English dailies in Mumbai over last year
10/10/2011

It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits. more...
 
Magazines gain 8.34 lakh readers over the year
10/10/2011

The Indian Readership Survey (IRS) 2011 Q2 results show an overall increase of 2 per cent in the average issue readership of Indian language magazines, taking it up to 34,904,000 this year from 34,070,000 in the corresponding period last year. more...
 
HT continues to lead in Delhi; growth for TOI, Mail Today
10/10/2011

Slow growth in average issue readership (AIR) of most of the dailies in Delhi raises a question - has the newspaper market in Delhi reached saturation point? While a clear picture will emerge in the forthcoming quarterly results of the IRS, recent readership trends do raise an alarm bell... more...
 
Marathi dailies see decline in AIR in Mumbai
10/10/2011

Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period. more...
 
Not much cheer for dailies in Hyderabad
10/10/2011

As per the Indian Readership Survey 2011 Q2 results, topline dailies in English, Telugu and Urdu languages have seen decline in their average issue readership (AIR) in Hyderabad. The trends are not all that encouraging for magazines as well. more...
 
All is not well for regional languages
10/7/2011

Contrary to the general perception, readership trends are not very promising for all language daily genres. A look at the topline trends of all 11 regional dailies surveyed by the Indian Readership Survey... more...
 
A sharp decline in AIR for Assamese publications
10/7/2011

All top six Assamese dailies have seen decline in readership over last year, losing almost 3.36 lakh readers, combined as per the IRS 2011 Q2 results. Meanwhile, AIR of Assamese periodicals has also nosedived when compared to last year as well as the previous quarter. more...
 
Barring Lokmat & Daily Sakal, a gloomy year for Marathi dailies
10/5/2011

As per the IRS 2011 Q2 results, the Marathi newspaper market has continued to see decline in AIR of most dailies. However, amid decline, the top two dailies – Lokmat and Daily Sakal - have added almost 4.39 lakh readers, combined, in a year. more...
 
Bengali dailies lose 9.39 lakh readers over a year
10/5/2011

The Indian Readership Survey (IRS) 2011 Q2 results paint a grim picture for Bengali dailies. As compared to 2010 Q2 results, Bengali dailies have lost 9.39 lakh readers, a decline of 6.89 per cent. more...
 
Ajit sees growth amid declining AIR for Punjabi dailies
10/5/2011

The upcoming State Assembly elections in Punjab may give the much needed fillip to the Punjabi newspaper market, but for now, the Indian Readership Survey 2011 Q2 results have show mostly negative trends for Punjabi dailies. more...
 
No respite for Urdu dailies, plagued by decline
10/5/2011

All four Urdu dailies surveyed by Hansa Research have seen a decline in their average issue readership (AIR) over the previous quarter as per the IRS 2011 Q2 results. However, when compared to last year, Siasat and The Munsif, have been able to add some more readers. more...
 
Mixed results for Malayalam publications
10/4/2011

The top five Malayalam dailies – Malayala Manorama, Mathrubhumi, Madhyamam and Mangalam – have been able to attract readers over the period of time. However, Malayalam periodicals have seen mixed trends in the IRS 2011 Q2 results. more...
 
Growth for Top 3 Gujarati dailies, mixed results for the rest
10/4/2011

More players have added to the overall readership of Gujarati dailies. However, as per the IRS 2011 Q2 results, it’s a mixed bag for Gujarati publications in comparison to last year as well as 2011 Q1. more...
 
Telugu publications consolidate their readership
10/4/2011

When compared to the previous quarter, the top three Telugu dailies have seen growth in AIR, adding almost 2 lakh readers as per the IRS 2011 Q2 results. However, a comparison to the corresponding period last year is a different story... more...
 
Top 5 Kannada publications attract 18.54 lakh readers annually
10/4/2011

With most Kannada dailies garnering positive growth, as per the IRS 2011 Q2 results, Kannada publications – both dailies and periodicals – have been able to attract more readers. more...
 
Barring Dharitri, decline for all Oriya dailies continues
10/4/2011

While all four Oriya dailies have witnessed decline in average issue readership as per the IRS 2011 Q2 results, Dharitri is the exception, showing a growth of 10 per cent over last year. more...
 
HT & TOI grow, mixed results for other English dailies
10/3/2011

When compared to the corresponding period of 2010, results for the Indian Readership Survey 2011 Q2 reflect grim trends for the English newspaper genre. Bucking this trend are Hindustan Times and The Times of India, with both papers seeing a combined addition of 6.67 lakh readers in a year. more...
 
Business dailies consolidate readership
10/3/2011

The top three business dailies – Economic Times, Mint and Business Standard – have witnessed growth in their AIR in IRS 2011 Q2 as compared to the previous quarter as well as over the corresponding period of last year. This reflects the general growth trend seen in business dailies in the latest quarter. more...
 
Q-o-Q growth restored for India Today, Outlook, The Week
10/3/2011

India Today, Outlook and The Week have reported positive growth as compared to last quarter. Readers Digest, Femina and Business Today have also been able to attract readers as per the IRS 2011 Q1 results, as compared to the previous quarter. more...
 
Top 4 Hindi dailies add 36.55 lakh readers over last year
10/3/2011

Dainik Jagran, followed by Dainik Bhaskar, Hindustan and Amar Ujala, have witnessed growth in AIR over last year as well as over the previous quarter. The top four dailies have together added 9.6 lakh readers over the previous quarter, and a whopping 36.55 lakh readers over last year. more...
 
5.31 lakh readers added to Top 5 Hindi magazinesí kitty over Q1
10/3/2011

As per the IRS 2011 Q2 results, eight out of the top ten magazines have witnessed growth in average issue readership (AIR) as compared to the previous quarter. Besides, during same period, the top five magazines have garnered positive growth in AIR, jointly adding 5.31 lakh readers. more...
 
Decline continues for Tamil publications
10/3/2011

Five out of six topline Tamil dailies have witnessed decline in average issue readership (AIR) as compared to the corresponding period last year. However, when compared to the previous quarter, the trends did give some relief to Tamil dailies as almost all of them witnessed growth in AIR. more...
 
Flashed Yesterday: Readership growth for top players; Jagran, Bhaskar & Hindustan are top three publications
10/1/2011

MRUC and Hansa Research have released the Indian Readership Survey data for Q2 of 2011. Eight of the top 10 players have registered growth in readership. There are no changes in the top order. Dainik Jagran continues to be the highest read daily followed by Dainik Bhaskar, Hindustan, Malayala Manorama and Amar Ujala. Once again, The Times of India is the only English publication in the top 10 dailies. more...
 
Readership growth for top players; Jagran, Bhaskar & Hindustan are top three publications
9/30/2011

MRUC and Hansa Research have released the Indian Readership Survey data for Q2 of 2011. Eight of the top 10 players have registered growth in readership. There are no changes in the top order. Dainik Jagran continues to be the highest read daily followed by Dainik Bhaskar, Hindustan, Malayala Manorama and Amar Ujala. Once again, The Times of India is the only English publication in the top 10 dailies. more...
 
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