IRS Q4 2010 >>


	Business magazines grow; mixed result for dailies March 24, 11
	Even as English business broadsheets witnessed decline in readership in IRS 2010 Q4, compact newspaper Mint has seen hike in AIR numbers in this quarter as well. Business magazine genre has overall seen constant growth in the readership in the year. more...


	Decline in readership for dailies in West Bengal March 24, 11
	Seven out of top ten dailies in West Bengal have seen decline in average issue readership numbers as per the IRS 2010 Q4 results. more...


	Kerala market registers decline March 24, 11
	IRS 2010 Q4 results show further decline in the average issue readership numbers in the Kerala market, even as some gains are seen among the top 10 dailies. more...


	English dailies dominate in Chandigarh March 23, 11
	Dainik Bhaskar is still the most read daily in Chandigarh, but interestingly, the second and third slots are occupied by English newspapers… more...


	Steep decline for TOI and HT in J&K March 23, 11
	Three out of top four dailies in Jammu and Kashmir have seen double digit growth in AIR in IRS 2010 Q4. However, English dailies HT and TOI have seen a nearly 40 per cent drop in readership. more...


	HT & TOI see decline in Uttarakhand March 23, 11
	Hindi daily Hindustan has seen double digit growth in AIR in Uttarakhand, while English dailies TOI and HT have registered decline in readership. more...


	Top players grow; Telugu dailies still decline March 22, 11
	Despite drop in Q4, Eenadu closes the year higher than Q1 AIR; Sakshi registers a steady growth through the year. Overall Telugu dailies still lose readership. more...


	Tamil dailies lose 7.62 Lac readers in the year March 22, 11
	With top dailies and top magazines losing readership, it has been a bad year for Tamil publications. more...


	Assamese dailies lose 5 per cent readers in 2010 March 22, 11
	Despite an increase in readership in the second half of 2010, Assamese dailies fail to recover the readership high at the beginning of the year. more...


	Steady decline in Oriya publications March 22, 11
	Even as dailies such as Dharitri and Samaj have registered an increase in readership, it does not make up for the loss of leading Oriya daily Sambad’s AIR numbers. more...


	Punjabi dailies see a weak year March 22, 11
	Leading daily Ajit has seen an AIR increase in an otherwise weak Punjabi dailies market. more...


	Growth for Malayalam dailies; magazines decline March 21, 11
	With an addition of 12.05 lakh new readers since Q1 2010, overall Malayalam dailies have seen robust growth in readership during the year. more...


	A chequered year for Gujarati publications March 21, 11
	Gujarati dailies have seen rise and fall in readership throughout the last four quarters. Some have ended the year with AIR lower than those registered in Q1 2010. more...


	A mixed year for Marathi dailies March 21, 11
	While the first two quarters of the year 2010 have witnessed growth in readership for Marathi dailies, Q3 and Q4 of IRS 2010 see de-growth for most Marathi dailies. more...


	Positive growth for Kannada publications March 21, 11
	Kannada dailies and periodicals have written a growth story throughout the year in IRS 2010. more...


	Mixed readership trend for Bengali publications March 21, 11
	With the IRS going quarterly in 2010, the exchange4media analysis of quarter to quarter results shows mixed results for Bengali dailies… more...


	Radio City playing the growth tune March 18, 11
	Radio City 91.1 FM has seen growth across all markets in IRS 2010 Q4 despite de-growth in the category. Radio City has seen escalation in Gujarat and South markets. more...


	Mixed bag for dailies in Chhattisgarh March 18, 11
	IRS 2010 Q4 data does not have much cheer for dailies in Chhattisgarh. Interestingly, English dailies have managed to chart out a growth story… more...


	Dailies in Rajasthan on a growth path March 18, 11
	Nine out of the top ten dailies in Rajasthan have seen growth in readership in IRS 2010 Q4. more...


	Decline continues for dailies in Punjab March 18, 11
	Decline in the readership graph of most dailies in Punjab has continued in Q4 of the Indian Readership Survey (IRS) as well… more...


	Chennai sees more decline than growth March 17, 11
	IRS 2010 Q4 results show that among the 10 dailies in the Chennai market, five have seen decline, four have seen growth, while for one there is no change. more...


	Karnataka charts a growth story March 17, 11
	IRS 2010 Q4 data for Karnataka shows growth for dailies. Among the top 10 dailies all except one have shown growth. Vijay Karnataka leads the market. more...


	Dainik Bhaskar sustains Madhya Pradesh lead March 16, 11
	Seven out of top ten dailies have grown in readership in Madhya Pradesh… more...


	Hindustan leads in Jharkhand; dailies grow March 16, 11
	With no major changes in the top ranking of the dailies in the state; growth story continues for most newspapers in Jharkhand… more...


	Maharashtra defies trends, readership declines March 16, 11
	Maharashtra is one of the few markets that have seen loss of readership in IRS 2010 Q4. Eight out of top ten dailies in the state have dropped in AIR. more...


	Growth for top Hindi & English dailies in UP March 16, 11
	Uttar Pradesh has seen robust growth for dailies as per IRS Q4 2010. Six out of top seven newspapers have seen positive growth in the readership. more...


	English dailies show high growth in Bihar March 16, 11
	IRS Q4 2010 data shows that three out of five most read dailies in Bihar have registered increase in AIR. Hindustan and Dainik Jagran lead but Prabhat Khabar grows to be number three in Q4. more...


	The Hindustan rise and rise story March 15, 11
	Hindi publication, Hindustan has seen one of its most successful years in 2010. exchange4media finds out what led to this… more...


	Hindi dailies add 40 Lac readers in the year March 15, 11
	The final quarter of 2010 has seen a steady upward rise in average issue readership numbers for nine out of ten Hindi daily publications in the country. The genre on the whole, has shown growth in each quarter. more...


	Decline for English dailies in Mumbai; HT grows March 15, 11
	Four out of the top five English dailies have seen readership decline in Mumbai. more...


	NBT leads in Delhi; growth round for Punjab Kesari March 15, 11
	Navbharat Times continues its lead in Delhi and NCR markets. In the top order, Hindustan and Punjab Kesari have seen growth in this round. more...


	Growth restored for English dailies in Delhi & NCR March 15, 11
	The English dailies in Delhi did not see major changes in ranking as per IRS 2010 Q4. However, unlike Q3, overall readership has grown in the market. more...


	Pratiyogita Darpan soars amongst Hindi magazines March 15, 11
	Courtesy Pratiyogita Darpan, Hindi monthly magazine’s readership share, as per IRS 2010, has seen a rise this year. more...


	A Good Year for English Dailies... March 15, 11
	English dailies in India have seen a positive 2010 recording a quarter-on-quarter average issue readership growth. more...


	Growth in dailies continue; no surprises in top order March 14, 11
	Most top dailies have continued their growth streak in the Quarter 4 data of the Indian Readership Survey (IRS) 2010. The top order remains largely the same with Dainik Jagran, Dainik Bhaskar and Hindustan leading the pack. more...


	Another round of decline for magazines March 14, 11
	As per the IRS 2010 Q4, the decline in readership has continued for most of top 10 magazines. Saras Salil has lost it number two position to Pratiyogita Darpan this round. more...

Most Read Stories

Tamil dailies lose 7.62 Lac readers in the year

Maharashtra defies trends, readership declines

Dainik Bhaskar sustains Madhya Pradesh lead

A mixed year for Marathi dailies