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IRS Q3 2010: Interpretation of IRS data for magazines, impasse continues
December 14, 10 |
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Magazine publishers have always decried the results of the Indian Readership Survey (IRS), stating that the numbers are not always representative of the actual readership. While there is still uncertainty on which is the most relevant metric – AIR or TR – for measurement of magazine readership, the question also arises on how magazines that are not registered with the MRUC get measured. more... |
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IRS Q3 2010: And the great AIR-TR debate continues…
December 13, 10 |
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Readership measurement comes in for intense scrutiny every time the IRS (Indian Readership Survey) results are released. Every round there is a fight on whether Average Issue Readership (AIR) or Total Readership (TR) is the more relevant metric. And while the debate still rages on, AIR is still winning.
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IRS Q3 2010: Much to cheer for dailies in Karnataka
December 10, 10 |
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While a few markets have shown decline and a few others a mixed bag, the Karnataka market is one that has largely seen growth in the IRS Q3 2010 results, with just four of the top 15 dailies showing decline. Although it is a largely Kannada language based state, when it comes to choice of languages, publications in English, Marathi and even Tamil are existent among the top newspapers. more... |
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Guest Article: Is IRS a worthy print currency?
December 09, 10 |
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Vinay Chhajlani, CEO, NaiDunia, wonders how relevant and practical IRS can be made to attain true worthiness as a print currency. According to him, the IRS needs to mature as a currency to increase its worth, and not be relevant because it is the only currency, but because it is ‘the’ currency.
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Guest Article: Readership of language brands to remain up
December 09, 10 |
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The latest round of IRS 2010 is music to the ears of the publishers of language dailies, with the readership trend positive for most brands, observes Ranjeet Kate, Director, Languages Business, Times Group. Kate analyses the rise of the language dailies in India and the factors that are contributing to their growth. more... |
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IRS Q3 2010: Dailies decline, while magazines do well in Chandigarh
December 09, 10 |
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The IRS Q3 2010 results bring no cheer for the dailies in Chandigarh. Some time back Hindi daily Hindustan had terminated its Chandigarh edition due to decreasing readership trends, the situation hasn’t improved for most dailies, which have seen sharp drop in readership in this quarter.
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IRS Q3 2010: 7 of top 10 dailies in Punjab see de-growth; Ajit remains the leader
December 08, 10 |
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Most dailies have seen a decline in readership in the Punjab market. Of the top 15 dailies, nine have seen a drop in AIR as per the IRS Q3 2010 results. Punjabi daily Ajit has retained its leadership position with a marginal growth. Punjab Kesari is the most read Hindi daily in the state, while The Tribune is the most read English daily.
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IRS Q3 2010: Bengali dailies see red; periodicals put up a good show
December 07, 10 |
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In a case of reversal, magazines have pulled off a better show among Bengali publications as compared to dailies as per the IRS Q3 2010 results. Six of the top 10 dailies have seen decline in readership, whereas only two out of the top 10 magazines have registered decline in AIR figures in the third quarter. more... |
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IRS Q3 2010: Dailies in Jharkhand chart out a positive growth path
December 07, 10 |
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Jharkhand, the most lucrative market for Hindi newspapers in recent times, has seen a robust readership growth as per the IRS Q3 2010 results, released on December 2, 2010. Nearly all top Hindi dailies have witnessed strong double digit growth in readership as compared to the Q2 results. more... |
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IRS Q3 2010: Mixed bag for Urdu dailies
December 06, 10 |
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The Urdu dailies domain is relatively small with only four major players in it. The domain has seen an overall decline in readership of 2.51 per cent as per the IRS Q3 2010 results. Inquilab is the most read Urdu daily in this segment in terms of Average Issue Readership (AIR). more... |
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IRS Q3 2010: Growth story for Malayalam dailies, but magazines decline
December 06, 10 |
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From the past Indian Readership Survey (IRS) data, it is evident that dailies have always done better than magazines in terms of readership numbers. IRS Q3 2010 results show no different trend for Malayalam publications. While most dailies have shown growth, magazines are on decline trend. more... |
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IRS Q3 2010: Dailies witness a growth story; Dainik Jagran, Dainik Bhaskar maintain lead
December 03, 10 |
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The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top publications. Dainik Jagran and Dainik Bhaskar take the lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is that just one publication has witnessed a decline among the top 10 dailies. Overall, the dailies chart has seen growth.
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IRS Q3 2010: Periodicals do well in this quarter, see overall growth
December 03, 10 |
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English periodicals have done relatively well in IRS Q3 2010 after last quarter’s dismal performance. English monthlies, weeklies and fortnightlies have all recorded overall positive growth for the genre. Monthlies, weeklies and fortnightlies recorded a growth in AIR of 0.58 per cent, 3.91 per cent and 1.96 per cent, respectively.
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IRS Q3 2010: HT overtakes DNA to claim second position in Mumbai
December 03, 10 |
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Hindustan Times has become the second-largest read English broadsheet in Mumbai, overtaking DNA in terms of Average Issue Readership (AIR) as per the results of the Indian Readership Survey (IRS) Q3 2010, which were declared on December 2, 2010. The Times of India remains the No. 1 English daily in Mumbai.
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IRS Q3 2010: Periodicals put up a decent show in Delhi
December 03, 10 |
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The IRS Q3 2010 results have brought cheer to periodicals, which had come under heavy fire following the Q2 results. English periodicals appear to have done better than expected in several, including Delhi. India Today leads in the National Capital, though the magazine has seen a 6.84 per cent decline in AIR. more... |
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