Dailies in Himachal Pradesh have mostly seen growth in Average Issue Readership (AIR) as per the IRS Q3 2010 results. Amar Ujala overtakes Punjab Kesari to claim the top spot among dailies. While Hindi dailies have seen mixed results, English dailies have whipped up mostly double digit growth in the third quarter.
Hindi Dailies
Amar Ujala has seen an AIR of 390,000 in Q3, a growth of 5.12 per cent over its Q2 figure of 371,000. The paper, which was ranked second in the previous quarter, has emerged as the most read daily in Himachal Pradesh. Punjab Kesari, which was at No. 1 in the previous quarter, slips to the second spot in this quarter. The paper has seen a decline of 5.67 per cent in its AIR, which stands at 383,000.
Divya Himachal, which is ranked third, has also seen a decline in AIR of 5.99 per cent. The daily has clocked an AIR of 157,000 in this quarter.
Dainik Bhaskar, with double digit growth of 21.31 per cent, has maintained its fourth position and has seen an AIR of 74,000, while Dainik Jagran has witnessed a double digit negative growth of 14.29 per cent in AIR, garnering an AIR of 36,000.
English Dailies
Among English dailies, The Tribune maintains its leadership position with an AIR of 48,000, up 4.35 per cent over its Q2 figure of 46,000. It may be recalled that The Tribune had seen an 8 per cent decline in its AIR in the previous quarter.
Hindustan Times follows with a steep double digit growth of 50 per cent in its AIR at 15,000. The Times of India has recorded a growth of 27.27 per cent in its AIR, which stands at 14,000 in Q3. The Economic Times has also seen a 50 per cent growth in its AIR at 3,000.
[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]
