Newspapers in Uttarakhand have seen some interesting trends in the IRS Q3 2010 results. While the old Hindi newspaper players of the state, Amar Ujala and Dainik Jagran, have witnessed decline in their readership, Hindustan has seen double digit growth in its readership in the third quarter.
Amar Ujala, the most read daily in Uttarakhand, has seen a decline of 3.13 per cent in its AIR – from 831,000 in Q2 to 805,000 in the current quarter. Dainik Jagran follows at No. 2. The paper, too, has seen a decline of 3.30 per cent in its AIR, which stands at 586,000 in this quarter, as against 606,000 in Q2.
Hindustan, which is ranked third in the state, has recorded a growth of 15.03 per cent in its readership. The paper’s AIR in the third quarter stands at 222,000, as compared to the Q2 figure of 193,000. Rashtriya Sahara has reported an AIR of 46,000 in Q3 and is ranked fifth with a growth of 2.22 per cent.
The Times of India is the most read English daily in Uttarakhand with a growth of 8.64 per cent in its AIR, which stands at 88,000 in Q3. Hindustan Times, the second most read English daily in the state has received an AIR of 35,000, a growth of 12.90 per cent.
Both Amar Ujala Compact and Punjab Kesari have seen decline in AIR of 9.68 per cent and 4.17 per cent, respectively.
The two business dailies in the list – The Economic Times and Business Standard – have recorded strong growths, with Business Standard doubling its readership figure over the previous quarter.
[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]
