The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top dailies. Dainik Jagran and Dainik Bhaskar take lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is of just one publication witnessing a decline among the top 10. Overall, the dailies chart has seen minor growth.
Dainik Jagran at number one position has received an Average Issue Readership (AIR) of 15,950,000, a minute 0.16 per cent change over its Q2 figures being 15,925,000. Dainik Bhaskar with an AIR of 13,488,000 has witnessed a 1.39 per cent change from 13,303,000 in Q2.
At third place is Hindi daily Hindustan with a readership of 10,839,000, which is a 6.86 per cent increase in readership. In IRS Q2 2010, the publication saw a readership of 10,143,000. Malayala Manorama is at number four position with an AIR of 9,927,000. In the last round, the publication had witnessed a readership of 9,841,000, which means it has gained in readership by 0.87 per cent. Amar Ujala has witnessed a readership of 8,583,000, which is a 1.97 per cent growth as compared to its previous quarter readership figures of 8,417,000.
Marathi daily Lokmat has seen a 5.50 per cent increase in its readership figures, from 7,402,000 in Q2 to 7,809,000 in the current quarer. The Times of India has moved up to the seventh position with a 2.34 per cent growth, its AIR being 7,254,000.
Daily Thanthi, which had witnessed a 0.66 per cent increase in its readership in the last quarter, has slipped to number eighth position with a decline of 2.12 per cent in its AIR. This is the only publication in the top 10 to have witnessed a decline. Its current readership stands at 7,245,000.
Rajasthan Patrika has shown a 4.59 per cent growth, its readership moving from 6,900,000 in Q2 to 7,217,000 in the current quarter. Mathrubhumi, too, has witnessed an increase of 1.71 per cent, its readership increasing from 6,566,000 in the last quarter to 6,678,000 in Q3.
