:::exchange4media:::

IRS 2009 R1: ‘The magazines are for sure not going to be redundant’
May 20, 09

Magazine publishers are not a happy lot over the results of IRS 2009 R1, registering decline in readership in yet another Round. Some Hindi magazine publishers that exchange4media spoke to were even of the opinion that the IRS was not equipped to calculate the right circulation numbers for the magazines. more...

IRS 2009 R1: Hindi magazines’ decline story continues in this Round too
May 20, 09

As mentioned in the last few IRS reports, the Average Issue Readership (AIR) figures show that most publications have not been doing particularly well. While dailies have seen a decline in their AIR figures, it is magazines that have been worst hit. The story for Hindi magazines is no different. more...

IRS 2009 R1: ‘Readership surveys not geared to capture true readership of magazines’
May 19, 09

The IRS 2009 R1 data paints a gloomy picture for the English magazines, which have continued with the decline trend seen in IRS 2008 R2. In a bid to understand this decline in readership numbers exchange4media spoke with some leading magazine publishers. This is what they had to say. more...

Expert View: Rahul Kansal - How to prevent readership studies from getting it so wrong
May 19, 09

While IRS (or NRS, if it ever rises from the ashes) must take a fundamental re-look at all aspects of the research methodology involved – from sampling to the interview process to the method for projection – there is one area that needs particularly urgent attention, says Rahul Kansal, Chief Marketing Officer, BCCL. more...

IRS 2009 R1: English magazines see further dip in readership
May 19, 09

English magazines have continued to show a decline in readership in the latest round of the Indian Readership Survey. Both Total Readership (TR) and Average Issue Readership (AIR) metrics see a sharp decline, with TR going down more. In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on English magazines.
IRS 2009 R1: ‘Readership surveys not geared to capture true readership of magazines’ more...

IRS 2009 R1: Andhra Pradesh and Tamil Nadu markets analysed
May 18, 09

In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on the Andhra Pradesh and Tamil Nadu markets. more...

Expert View: Vineet Sethia - The entire IRS process needs to be restructured
May 16, 09

Whatever the figures say, no one can deny that Hindi dailies rein over the readership and circulation charts. But it’s a paradoxical situation that while Hindi publications are gaining circulation, their readership findings are showing a decline, for which survey agencies have their own reasons, says Vineet Sethia, Director, NaiDunia Media. more...

IRS 2009 R1: The AIR-TR debate continues in this Round as well
May 15, 09

The Average Issue Readership (AIR) and Total Readership (TR) issue that saw the print industry vehemently divided last year, continues to be heatedly debated in IRS 2009 R1 as well. There are enough supporters of both forms to keep the issue alive. exchange4media spoke to a few media players to understand their take on this and which metrics they favoured. more...

IRS 2009 R1: Maharashtra and Gujarat markets analysed
May 15, 09

IRS 2009 R1: Hindi belt dailies ride the growth and decline curve
May 14, 09

In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 Insight. Today’s Insight focuses on the Hindi Belt dailies. more...

IRS 2009 R1: Understanding the unique case of Bangalore market for print dailies
May 13, 09

The Bangalore market is booming with the launch of new dailies and the existing players revamping their offering. exchange4media brings a detailed analysis in association with Stratagem Media. more...

IRS 2009 R1: FM players unanimously vote for RAM; Radio Mirchi vetoes
May 13, 09

The IRS 2009 R1 data has the FM radio industry by and large fuming as some see their station leading in a particular city where they are not even present. This has led to most FM players saying that they preferred RAM over IRS for the former’s accuracy and in places where RAM is not present, some of them commissioned their own research. more...

IRS 2009 R1: TV viewership of DD declines; Zee Cinema sees maximum jump
May 13, 09

The television viewership data of IRS 2009 R1 shows a decline in viewership of the national network DD1, while viewership of every other private channel see growth. However the national network stood way ahead of the next in line, Star Plus, which saw a rise of 5.07 per cent with 84.339 million viewers. more...

Expert view: Ashok Das – Less adoption of print media among the young
May 12, 09

Ashok Das, MD, Hansa Research, speaks to exchange4media exclusively on the implications of the IRS 2009 R1 results and why it is important for the growth of the print industry in the country. more...

IRS 2009 R1: Claims and counterclaims post the results leave readers confused
May 12, 09

The IRS 2009 R1 data is out and claims and counterclaims on the readership figures have already begun. The Average Issue Readership and Total Readership tussle has returned. There are segmentations on city-wise findings. Even as readers are confused over the figures, brands seem to be leveraging the results in ways that best suit them.
Expert view: Ashok Das – Less adoption of print media among the young more...

IRS 2009 R1: Mirchi continues to lead across India; but SFM gains the most
May 11, 09

The IRS 2009 R1 data released on May 8, 2009 has put Radio Mirchi on the top, followed by AIR FM Rainbow and Big FM in the top 10 list for FM radio players. However, in terms of gain in listeners in the last six months, SFM has gained the highest of 3.09 per cent, as compared to Radio Mirchi’s 1.53 per cent increase in listenership. more...

IRS 2009 R1: Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi
May 11, 09

For some time now, the leadership of the leader in the commercial capital of India seems to be under threat and the IRS 2009 R1 data sees something similar. Similar analysis of the power capital, Delhi, indicates a slightly different picture. more...

IRS 2009 R1: Hindustan Times tops in Delhi; TOI tops in Mumbai
May 11, 09

As per the Indian Readership Survey (IRS) 2009 R1 data, released by the Media Research Users Council on May 8, Hindustan Times is the top publication in Delhi, while The Times of India is the top publication in Mumbai. When it comes to the publication that showed growth in Mumbai, DNA is on top. TOI shows the maximum decline among the top five English dailies.
Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi more...

The magazine story is no different – Saras Salil, India Today are toppers
May 09, 09

Magazines have continued to see a decline in readership in IRS 2009 Round 1. Among English magazines, not a single publication has shown growth. India Today leads the pack. Hindi magazines face even bigger declines. Saras Salil is placed No. 1 here. Among language magazines, Vanitha is in the lead. more...

No surprises in the dailies report – Dainik Jagran, TOI maintain leads
May 09, 09

There are no major surprises or upsets in the IRS Round 1 2009 data released by MRUC on May 8, 2009. Dainik Jagran continues as the No. 1 Hindi daily with an Average Issue Readership (AIR) of 16,072,000, while The Times of India maintains its lead among the English dailies with an AIR of 6,866,000. more...

Lokmat leads among language dailies; Saras Salil, India Today top magazines
May 08, 09

The IPS Round 1 2009 data sees a neck and neck fight between the top two language dailies for the first position. Lokmat has a slight lead over Daily Thanthi. Among Hindi magazines, Saras Salil retains its No. 1 position, while among English magazines, India Today, too, maintains its leadership position. more...

No surprises here – Dainik Jagran and TOI maintain leadership positions
May 08, 09

There are no major surprises or upsets in the IRS Round 1 2009 data released by MRUC on May 8, 2009. Dainik Jagran continues as the No. 1 Hindi daily, while The Times of India maintains its lead among the English dailies. more...