Expert View: Rahul Kansal - How to prevent readership studies from getting it so wrong
May 19, 09

While IRS (or NRS, if it ever rises from the ashes) must take a fundamental re-look at all aspects of the research methodology involved – from sampling to the interview process to the method for projection – there is one area that needs particularly urgent attention, says Rahul Kansal, Chief Marketing Officer, BCCL. more...

Expert View: Vineet Sethia - The entire IRS process needs to be restructured
May 16, 09

Whatever the figures say, no one can deny that Hindi dailies rein over the readership and circulation charts. But it’s a paradoxical situation that while Hindi publications are gaining circulation, their readership findings are showing a decline, for which survey agencies have their own reasons, says Vineet Sethia, Director, NaiDunia Media. more...

Expert view: Ashok Das – Less adoption of print media among the young
May 12, 09

Ashok Das, MD, Hansa Research, speaks to exchange4media exclusively on the implications of the IRS 2009 R1 results and why it is important for the growth of the print industry in the country. more...

IRS 2009 R1: Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi
May 11, 09

For some time now, the leadership of the leader in the commercial capital of India seems to be under threat and the IRS 2009 R1 data sees something similar. Similar analysis of the power capital, Delhi, indicates a slightly different picture. more...