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Total Readership flayed as a fallible readership currency
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The Indian print industry is vehemently divided between those who support total readership (TR) and those who are for average issue readership (AIR). The Malayala Manorama team of Varghese Chandy, Senior General Manager, Marketing Operations, and Tomson J Thundathil, Manager, Marketing Research, speak their minds on why TR is a 'fallacy' for them.
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Guest Column Retrofit: So, who is numero uno?
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Banquo’s ghost came back to haunt the readers of Delhi's English dailies last week and how. The day Obama won, both The Times of India and Hindustan Times in Delhi also ran stories proclaiming that they were the numero uno in the Capital. Veteran journalist Sandeep Bamzai brings out the traditional fight for the No. 1 spot between the two leading dailies.
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Understanding Indian DTH Market from IRS Window
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Though predominantly a study of readership trends in India, the Indian Readership Survey (IRS) has also thrown significant light on the direct-to-home scenario in the country. Suresh Nimbalkar, Vice President, Hansa Research shares with exchange4media the DTH growth story.
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And there are magazines that have shown growth too
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The Indian Readership Survey (IRS) has shown a decline trend across most publications and a severe drop for magazines. The data available with exchange4media show figures of as many as 161 magazine titles. Of these, only 19 titles have shown growth. And of these, 13 publications have shown single digit growth.
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No change in AIR's language-wise leaders; some languages see magazines score & dailies lose
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Much like it has been with any other aspect of the Indian Readership Survey (IRS) 2008 R2 findings, the language wise leadership trends on the average issue readership (AIR) numbers, too, do not throw any surprises. Indian language publications that have reigned as the leaders in their respective segments continue to hold on to their numbers. A significant number of publications have dropped in AIR.
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English business publications, too, see a dip in readership
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Business publications show a mixed trend as per the Indian Readership Survey (IRS) 2008 Round 2 numbers. While a general decline trend is seen in English business publications, Mint and Economic Times are the exceptions, showing a good growth in their readership.
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English magazines witness a decline
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English magazines have registered a decline in readership as per the Indian Readership Survey (IRS) 2008 Round 2 data. However, there are few genres among English magazines such as women’s, general interest and travel-based magazines, where at least one or two players have seen an increase in average issue readership (AIR).
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HT reclaims leadership slot in Delhi; TOI continues Mumbai rule
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The Indian Readership Survey (IRS) 2008 R2 data released by the MRUC and Hansa Research shows that Hindustan Times has nabbed the leadership position back from The Times of India in Delhi with an average issue readership (AIR) figure of 20.11 lakh. TOI, on the other hand, has continued its lead in Mumbai with an AIR figure of 15.53 lakh.
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AIR Vs TR - publishers perplexed
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Most newspapers and magazines have taken more than the usual time to crunch data in IRS 2008 R2 when the data CDs reached media houses on November 5. The MRUC and Hansa Research have changed some of the crucial aspects of the data, and unlike in the previous rounds, where the fronting metric was average issue readership (AIR) numbers, in this round, total readership (TR) takes charge. The feedback from the print fraternity varied from sheer confusion to rage; some are still coming to terms with the changes. MRUC explained that this was done to bring "cross-media parity in measurement".
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MRUC targets 2010 for evolved magazine readership data
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Saras Salil leads the top ten magazines chart in India, as per the IRS 2008 R2 data. The average issue readership (AIR) numbers show significant decline for all periodicals. The only player that seems to be holding on to its numbers is Hindi monthly Pratiyogita Darpan. MRUC officials divulge that the proposed new readership data for the magazine industry is not expected to be in place till 2010.
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Seven of the top 10 dailies decline on AIR
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Prior to the releasing the Indian Readership Survey (IRS) 2008 R2 data, Hansa Research officials had explained that the print medium has grown overall and the trend is driven by the increase in readership of dailies. The average issue readership (AIR) numbers of the IRS 2008 R2, however, has seen seven out of the top 10 dailies lose readership. For many in the industry, this further highlights the broad point that in the changing media scenario, total readership would find some relevance.
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Top order remains unchanged; but decline trend continues
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MRUC has released the Indian Readership Survey 2008 R2 data today. The top-line findings for dailies show that The Times of India leads the English dailies with a total readership of 133.4 lakh, followed by Hindustan Times with a total readership of 63.5 lakh. Among Hindi dailies, Dainik Jagran and Dainik Bhaskar dominate.
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Circulation grows, readership doesn't... MRUC explains why
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The discussion on the readers-per-copy (RPC) subject comes up just about every time members of the newspapers and magazines industry question the recurrent decline in readership numbers, despite the increase in circulation. The Media Research Users Council (MRUC), in its address to the industry on November 4, attempted to explain some of the factors that lead to this decrease in readership.
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Print reach shows higher growth; dailies driving reach growth
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The next few weeks will see intense debates and discussions over the IRS 2008 R2 data, released at an industry meet organised by Media Research Users Council (MRUC) on November 4. According to a presentation made by Hansa Research’s Ashok Das at the meet, print reach shows a higher growth, and within print, dailies are driving reach growth.
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All media show a declining regularity of consumption
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The top line readership data presented by the Media Research Users Council (MRUC) at an industry meet held in Mumbai on November 4, doesn’t present a happy picture. According to a presentation made by Hansa Research’s Ashok Das, all media show a declining regularity of consumption in terms of daily consumption over weekly reach.
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No surprises in the top order; decline trend high in magazines
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MRUC has released the Indian Readership Survey 2008 R2 data today. The top-line findings for dailies show that The Times of India leads the English dailies with a total readership of 133.4 lakh, followed by Hindustan Times with a total readership of 63.5 lakh. Among Hindi dailies, Dainik Jagran and Dainik Bhaskar dominate.
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