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No surprises in the language wise leaders as well
 
Saturday, April 26, 2008

exchange4media Mumbai Bureau

The Round 1 of the Indian Readership Survey (IRS) 2008 shows that the language wise leaders in the total readership parameter have kept a grip on their positions, though some have registered marginal declines. Ananda Bazar Patrika, Gujarat Samachar, Vijay Karnataka, Malayala Manorama, Lokmat, Daily Thanthi and Eenadu lead in their respective languages.

Among Bengali dailies, Ananda Bazar Patrika is on the top with a total readership of 156 lakh, a drop from the 158 lakh readership that it had in the IRS 2007 R2. Bartaman follows with a readership of 86 lakh; Sangbad Pratidin with 44 lakh readership; Ganashakti with 37 lakh readership, and Aajkaal at No. 5 with a total readership of 33 lakh.

Gujarat Samachar leads among Gujarati dailies with a total readership of 88 lakh, an increase from 85 lakh that it had in the last round. Sandesh is at No. 2 with a total readership of 69 lakh, and Divya Bhaskar is in third position with a total readership of 60 lakh. Bombay Samachar, Gujarat Mitra and Darpan follow.

Lokmat leads the Marathi dailies list with a total readership of 206 lakh, a drop from the 207 lakh that it had in IRS 2007 R2. Daily Sakaal is at No. 2 with 123 lakh readership, followed by Punya Nagari with a total readership of 95 lakh, Pudhari with a readership of 63 lakh, and Loksatta with a readership of 44 lakh.

Vijay Karnataka is the leader among Kannada dailies with a total readership of 96 lakh, as against 99 lakh in the last round. Prajavani (64 lakh) is at No. 2; Samyukta Karnataka (32 lakh) is at No. 3; Udayavani (26 lakh) is at No. 4, and Kannada Prabha is in the fifth position with a total readership of 24 lakh.

Further south, Malayala Manorama is the clear leader among Malayalam dailies with a total readership of 127 lakh, a fall from the 129 lakh readership in the last round.

Mathrubhumi follows with a total readership of 101 lakh, Deshabhimani (33 lakh) at No. 3, Madhyamam (14 lakh) at No. 4, and Kerala Kaumudi (13 lakh) at No. 5.

In the Tamil dailies market, Daily Thanthi tops with a total readership of 206 lakh as against a total readership of 209 lakh in the last round. Dinakaran comes next with a readership of 170 lakh, followed by Dinamalar (110 lakh) at No. 3, Malai Malar (33 lakh) at No. 4, and Dinamani (26 lakh) at No. 5.

Among Telugu dailies, Eenadu is in the leadership position with a total readership of 147 lakh, an increase from 142 lakh in IRS 2007 R2. Vartha follows with 66 lakh, Andhra Jyothi with 63 lakh, Andhra Bhoomi with 17 lakh, and Andhra Prabha with 7 lakh.

ARCHIVES
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Guest Column Retrofit: So, who is numero uno? - November 12, 2008
IRS 2008 R2: Understanding Indian DTH Market from IRS Window - November 11, 2008
IRS 2008 R2: And there are magazines that have shown growth too - November 10, 2008
IRS 2008 R2: No change in AIR's language-wise leaders; some languages see magazines score & dailies lose - November 07, 2008
IRS 2008 R2: English business publications, too, see a dip in readership - November 07, 2008
IRS 2008 R2: English magazines witness a decline - November 07, 2008
IRS 2008 R2: HT reclaims leadership slot in Delhi; TOI continues Mumbai rule - November 06, 2008
IRS 2008 R2: AIR Vs TR - publishers perplexed - November 06, 2008
IRS 2008 R2: MRUC targets 2010 for evolved magazine readership data - November 06, 2008
IRS 2008 R2: Seven of the top 10 dailies decline on AIR - November 06, 2008
IRS 2008 R2 released: Top order remains unchanged; but decline trend continues - November 05, 2008
IRS 2008 R2: Circulation grows, readership doesn't... MRUC explains why - November 05, 2008
IRS 2008 R2: Print reach shows higher growth; dailies driving reach growth - November 05, 2008
IRS 2008 R2: All media show a declining regularity of consumption - November 05, 2008
IRS 2008 R2 released: No surprises in the top order; decline trend high in magazines - November 04, 2008
MP High Court issues notices in NaiDuniya writ petition on IRS 2008 R1 report - August 27, 2008
IRS 2008 R1: NaiDunia issues legal notice to MRUC over readership figures - May 09, 2008
IRS 2008 R1: TOI tops the English dailies' list in Mumbai & Delhi, even as leading dailies register a dip - April 28, 2008
IRS 2008 R1: English business publications see a dip in readership, again - April 28, 2008
IRS 2008 R1: No cheer for magazines either - April 28, 2008
IRS 2008 R1: Dainik Jagran continues the lead in Hindi dailies; TOI leads English - April 26, 2008
IRS 2008 R1: Saras Salil continues its lead in the overall magazine genre - April 26, 2008