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Dainik Jagran continues the lead in Hindi dailies; TOI leads English
 
Saturday, April 26, 2008

exchange4media Mumbai Bureau

The Media Research Usersí Council (MRUC) has released the data for the Indian Readership Survey (IRS) 2008 Round 1. There arenít any surprises in the numbers this time as well.

The top 10 Hindi dailies see Dainik Jagran topping the charts again with a total readership of 566 lakh. Dainik Bhaskar follows with a total readership of 319 lakh. Amar Ujala is at No. 3 with a total readership of 296 lakh; Hindustan is on the fourth spot with a total readership of 252 lakh, and Rajasthan Patrika is at No. 5 with a total readership of 137 lakh.

Punjab Kesari, with a total readership of 111 lakh, is in the sixth position, followed by Aj at No. 7 with a total readership of 74 lakh. Navbharat Times shares the eighth position with Navabharat (Mah/Chh), both having a total readership of 52 lakh. Prabhat Khabar is at No. 10 with a total readership of 50 lakh.

The top 10 English dailies see The Times of India lead the charge with a total readership of 136 lakh for all its editions put together. The Hindustan Times follows with a readership of 63 lakh. The Hindu with a total readership of 56 lakh is at No. 3. The Economic Times is the only financial daily to have made it to the top English dailies list with a total readership figure of 20 lakh. It shares the fourth position with The New Indian Express, which too has a total readership figure of 20 lakh. Mid-Day follows at No 6 with a readership of 18 lakh, Mumbai Mirror at No. 7 with a readership of 16 lakh, and DNA at No. 8 with a total readership of 13 lakh.

ARCHIVES
IRS 2008 R2: Total Readership flayed as a fallible readership currency - November 18, 2008
Guest Column Retrofit: So, who is numero uno? - November 12, 2008
IRS 2008 R2: Understanding Indian DTH Market from IRS Window - November 11, 2008
IRS 2008 R2: And there are magazines that have shown growth too - November 10, 2008
IRS 2008 R2: No change in AIR's language-wise leaders; some languages see magazines score & dailies lose - November 07, 2008
IRS 2008 R2: English business publications, too, see a dip in readership - November 07, 2008
IRS 2008 R2: English magazines witness a decline - November 07, 2008
IRS 2008 R2: HT reclaims leadership slot in Delhi; TOI continues Mumbai rule - November 06, 2008
IRS 2008 R2: AIR Vs TR - publishers perplexed - November 06, 2008
IRS 2008 R2: MRUC targets 2010 for evolved magazine readership data - November 06, 2008
IRS 2008 R2: Seven of the top 10 dailies decline on AIR - November 06, 2008
IRS 2008 R2 released: Top order remains unchanged; but decline trend continues - November 05, 2008
IRS 2008 R2: Circulation grows, readership doesn't... MRUC explains why - November 05, 2008
IRS 2008 R2: Print reach shows higher growth; dailies driving reach growth - November 05, 2008
IRS 2008 R2: All media show a declining regularity of consumption - November 05, 2008
IRS 2008 R2 released: No surprises in the top order; decline trend high in magazines - November 04, 2008
MP High Court issues notices in NaiDuniya writ petition on IRS 2008 R1 report - August 27, 2008
IRS 2008 R1: NaiDunia issues legal notice to MRUC over readership figures - May 09, 2008
IRS 2008 R1: TOI tops the English dailies' list in Mumbai & Delhi, even as leading dailies register a dip - April 28, 2008
IRS 2008 R1: English business publications see a dip in readership, again - April 28, 2008
IRS 2008 R1: No cheer for magazines either - April 28, 2008
IRS 2008 R1: No surprises in the language wise leaders as well - April 26, 2008
IRS 2008 R1: Saras Salil continues its lead in the overall magazine genre - April 26, 2008