Indian Premier League DLF match coverage on exchange4media ...

e4m Home

IPL accumulated more viewers than ICC T20 World Cup: TAM Media Research

Robin Thomas
[May 29, 09]

Following the recent culmination of IPL2 and with the ICC T20 World Cup just round the corner, TAM Media Research undertook a study to compare the performance and deliveries of both these popular cricket properties. The study indicates that IPL has managed more eyeballs than T20 World Cup. more...

IPL2: Cellular phone services still most viewed, but FMCGs too gain traction

Robin Thomas
[May 20, 09]

TAM AdEx data has again put Vodafone as the most visible brand during the Indian Premier League Season 2 from April 18 to May 9, 2009. Nevertheless, a couple of matches have also shown FMCG brands like Lifebuoy Total and Ponds also increasing their share. more...

IPL is another name for innovation

Robin Thomas
[May 18, 09]

The second edition of the Indian Premier League (IPL) has seen the introduction of several innovative initiatives to keep viewers engaged with the tournament, be it contests, computer and mobile games or various promotional activities. exchange4media takes a look at some of these initiatives. more...

IPL2 ratings drop further, but planners say these are initial stages

Robin Thomas
[May 14, 09]

The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR. more...

More on IPL 2009:

  1. IPL 2: Team loyalty assumed, but hardly upheld
  2. IPL ratings lower than last week, but digital TVR could bring cheer to advertisers
  3. Has IPL’s novelty worn off for women this season?
  4. Vodafone most visible ad during IPL2 from April 19-25
  5. IPL2 an instant hit in South Africa
  6. IPL2 now on mobile screens too; offers more interactivity
  7. ‘IPL2 numbers likely to remain low until the first week of May’
  8. IPL2 receives average ratings of 4.61 for all eight days played so far
  9. Strategy breaks during IPL open more opportunities for clients
  10. Human factors, perceived energy, performance & engagement give fan loyalty: Dentsu Study
  11. IPL 2009: Media planners happy; viewership may increase
  12. IPL 2009: 28 million viewers viewed the matches across April 19, 20 & 21
  13. FM radio players still banking on IPL 2
  14. Telly watch: It’s IPL Season 2 Vs movie channels
  15. IPL 2009: Opening matches score much lower than season one
  16. IPL is hot property, but not Super Bowl yet: Industry experts
  17. IPL seen to give a boost to mobile gaming
  18. IPL 2009: Digital rate more than analog; telecom brands lead advertisers
  19. IPL2 had much Indian flavour in South Africa: Hiren Pandit
  20. Zenga Entertainment taps into the ad potential of mobile on the back of IPL
  21. IPL franchises gear up as countdown for Season 2 begins
  22. IPL 2 may see average 7 pc drop in TV ratings: MEC estimates
  23. Havas Sports ropes in Cloud9 as principal sponsor for IPL’s Chennai Super Kings
  24. IPL 2 teams gear up for some intense Net practice too
  25. IPL 2: MSM still the frontrunner in telecast partner
  26. It’s confirmed: IPL 2 stays with MSM
  27. With IPL 2 moving to South Africa, will radio ad revenues take a hit?
  28. IPL still to clinch telecast partner
  29. More drama in IPL Season 2, now tournament to be held outside India
  30. MSM & BCCI spat over IPL erupts again over ‘non-terminable’ clause
  31. To give or not to give: The MSM-IPL saga
  32. Major brands join hands with Delhi Daredevils team
  33. After an out of court settlement of Rs 1.6 bn, MSM gets IPL back
  34. Earlier report: IPL rights kept oscillating between NDTV & Sony on March 18
  35. HC verdict on IPL telecast rights likely today; Delhi, Jaipur off venue list
  36. The IPL-MSM spat continues; NDTV in race for the League too
  37. Polls, telecast rights spat spell double trouble for IPL Season 2
  38. IPL 2 to go ahead as scheduled; franchisees give a sigh of relief
  39. MSM busy with IPL, regional expansion & slew of new programming on Sony
  40. Chennai Super Kings to focus more on merchandising and sponsorships
  41. Delhi Daredevils set to dare once again
  42. NDTV Imagine to scout for cheerleaders for IPL’s Kolkata Knight Riders
  43. Sprite to bat with IPL’s Kolkata Knight Riders team
  44. Situation grim between IPL & Max: BCCI seeks compensation from MSM (Sony)
  45. Buoyant Rajasthan Royals all set to ‘Halla Bol Phir Se’ in IPL Season 2
  46. Great expectations: Slowdown might garner good viewership for IPL
  47. IPL beats slowdown trends; removes exclusivity tag to bring in more brands
  48. English is the flavour of IPL Season II; Dhoni beaten by Pietersen & Flintoff
  49. Now Shilpa Shetty joins IPL bandwagon; buys 12 pc stake in Rajasthan Royals
  50. Vijay TV to capitalise on IPL season with a host of new shows
  51. Kings XI Punjab kicks off IPL fever with Kings XI Punjab Cup
  52. ‘Expect IPL Season 2 to be bigger and better’

Todays' Other Stories

  1. Sandeep Pathak quits Bates as CEO
    2.