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e4m on your Mobile - www.exchange4media.mobi
 Spacer 2px Feb 09, 2010 RSS/XML
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Punya Nagri
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Governance now
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INDUSTRY BRIEFING
1. Text 100 announces South Asia promotions and new hires
2. Rediffusion Y&R appoints Bhautik Mithani as CFO
3. Shalini Behl appointed Channel Head, What's On India
4. IAA Young Professionals Deepam Rami, Vinit Kumar declared winners of LMG’s Moscow Contest
5. LMG to send two Young Professionals to the 42nd IAA World Congress Moscow
Amar Ujala
CASBAA
Radio Mirchi
  News from the latest issue of impact
Q3 MANTRA:
Smarter Operations, Better Results
Nobody really doubts the Indian media growth story. And the recently announced Q3 (Oct-Dec) results for the fiscal year 2010 reiterated the flexibility that the companies in this sector have once faced with a certain degree of pressure. Third quarter last year was an exceptional quarter, when the slowdown in the advertising markets and the increased cost base resulted in lower advertising revenues, while profits declined by 20 per cent to 80 per cent. This year, improved macroeconomic conditions have resulted in better ad inventory offtakes. Advertisement growths in regional media platforms continue to outgrow national media counterparts and domestic subscription revenues are consistently going upwards for broadcasters. However, what has really come forth is the effective cost control measures by the companies resulting in more than expected margins. “The view that media companies operate on a fixed cost basis, has been proven wrong consistently,” noted an analyst.

10 lessons for marketers from @AnandMahindra
Did you know “Advertising comes from advetere: to draw attention to [literally to turn towards]”. I didn’t. I just happened to read it online a moment ago. This set me thinking on how dramatically the rules of engaging consumers have changed in the digital decade.
But why do marketers find engaging consumers online so difficult?
Social Media
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  Today's News
Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media.more...
It is learnt from sources close to the development that Mindshare has successfully managed to retain the Unilever business in India. The size of the business is in the region of Rs 1000 -1200 crore.more...
Following a multi-agency pitch for Ferrero Group’s mint brand Tic-Tac, Grey India has been assigned the creative duties of the entire portfolio of the group. Orchard Advertising is the incumbent agency. According to industry sources, the account size is estimated in the region of Rs 8-10 crore.more...
The ad world is stunned at SR Mani Ayer’s demise. There was an avalanche of grief and remembrance of someone nearly everyone referred to as a ‘Father of Indian Advertising’. exchange4media got the who’s who of Indian advertising to share their special memories of the man and CEO that SR Mani Ayer was.more...
Chintamani Rao gives wonderful insights into what made SR Mani Ayer so special in advertising, and remembers the many valuable lessons learnt and the guidance he received from Ayer over the years.more...
Advertising legend SR Mani Ayer (1935-2010), who was also the former Managing Director & CEO of Ogilvy & Mather India, passed away on February 8, 2010. It is understood that Ayer was ailing for the past few days. He is survived by his wife, daughter and a son.more...
It’s vital for the Indian media to evangelise Nicholas Negroponte’s ‘One laptop per child’ and push for incentives to promote Internet usage, as these will help increase media consumption, writes Pradyuman Maheshwari.more...
Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at Galatta.com. Dinamalar.com currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings.more...
Colors has added two senior members in the sales team. Both these positions are newly created ones. Pappan Majumdar has been appointed as National Director - Property and Sales, while Shivani Raina Ghosh has been brought in as National Director - Client Servicing. Both will report to Simran Hoon, National Sales Head, Colors.more...
HDFC Standard Life has unveiled its new marketing campaign – ‘Kal Ki Socho, Sar Utha Ke Jiyo’ – which urges people to look at insurance in a new light and get them to do proper financial planning for themselves and their families. The campaign has been conceptualised and scripted by Leo Burnett and directed by Anand Iyer from Ramesh Deo Productions.more...
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Rewind 2009
B2B
Radio Channel
Harrish M Bhatia,
COO
Synergy Media Entertainment Ltd
Black_bullet Dialogue
Harsh Purohit
Executive Director, Cognito Advertising
Black_bullet PR Watch
Ashok Kapoor,Chief Advisor, IconPR
Black_bullet KID STOP
KID STOP
Black_bullet Out of Home
Gour Gupta
COO,
Platinum India
Black_bullet Industry
Omnibus
Black_bullet People Movement
Movement across Industry
Black_bullet Content is King
Sandipan Deb
Editor-in-Chief,Open
Black_bullet Brand Speak
Kiran Nadkarni
Founder & CEO, Kaati Zone
Black_bullet
Izone
Beerud Sheth
Co-Founder & CEO, SMS GupShup
Black_bullet W2 P H C HP
Window P H C HP
Black_bullet View Point
Webinar - An evolving marketing tool
Balaji Kesavraj
Head - Marketing (India),
Cisco WebEx
  e4m Analyses: Print, Television, Radio & Internet Updated every week 
    Snapshot of Print advertising during 2009 - Part 2: AdEx Analysis February, 02
    Snapshot of Print advertising during 2009 – Part 1: AdEx Analysis January, 26
    VivaKi and BBDO underwent senior management restructure this week. January, 19
    Cellphone advertising in print down 6 pc during Jan-Oct ’09: AdEx Analysis December, 22
More Analyses
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